What's In A Japanese Woman's Purse? Let's Look Inside! A world of mystery

    Have you ever spent time with a Japanese person of the female persuasion? She probably carried around a purse, right? I bet she pulled out some interesting things out of it, like strips of oil-eating tissue paper, or a colorful bottle of milky scent water. What about those bits of paper with writing on it that look like they could be tiny books or throw-away labels, but she yelled when you tried to innocently throw them away for her?

    Well, let's dive into people's personal belongings and de-mystify some of these weird every-day items, learning some subtle cultural quirks while we're at it!

    Kinds Of Bags

    Let's start with the outside and work our way in. What kinds of bags do Japanese women carry? Well, there are a lot of different kinds of thing-holders that people have thought up and slung onto themselves. Here are a few examples.


    You can find a wide variety of purses in Japan just like you can anywhere else. Totes are popular because they are relatively cheap, match with any outfit, and can carry a lot of stuff. Sometimes you can even get totes as freebies wrapped literally inside magazines such as non-no or Seventeen.

    four bags with poor english on them

    Other purses that seem to be popular right now are leather and shoulder-strap purses. Small backpack-like purses are also pretty widely used.

    four bags womens purses on the ground

    Also feel free to go bag shopping on sites like this. (It's all in Japanese, but at least you can browse. If you want to buy, there's always the Chinese Ebay-like site Taobao, which takes payment options from around the world so long as you can navigate around the Chinese.)

    School Bags

    school bags japan one black one brown

    Middle school and high school students tend to carry School Bags. Sometimes shortened to "sukuba" which sounds like "scuba", most teenagers opt for one of these bags over a backpack. Some use both, especially kids who go to high-level schools and have to carry twice their weight in books.

    school bags with scuba equipment on them

    There are plenty of ways to show your own style with a school bag. You can choose different colors, brands, fabrics (leather seems to be popular among fashion-conscious teenagers), and sometimes hang whatever keychains or charms you want on them, depending on your school's rules.

    Brand Bags

    Japanese women have had a fascination with brand items for quite a while now, and in fact account for consuming over 40% of the world's luxury brand items. The video above shows people coming in to a brand recycle shop to buy and sell brand-name bags and items for discounted, but still ridiculous prices.

    The Things They Carry

    layout of stuff commonly found in a womans purse

    So we talked about the outside, the frosting on the cake. But that's not what you're here for. What kinds of layers are in the cake? What kinds of filling? It's time to explore some common and some Japan-exclusive items that Japanese women consider important to keep with them at all times.

    Face-blotting Paper

    three packs of hello kitty blotting paper
    Source: おまけラボ

    I'm pretty sure that these are used around the world, but Japan has made あぶらとり がみ, or blotting paper, a purse essential. Used to take off the excess oil on your face halfway through the day, they're pretty useful. And the ability to package it with any cute design or characters makes them great gifts. I've gotten cute packs of these little tissue-paper things as presents at least twice! They're actually fun to carry around if not just for the sake of having them. With them, you don't have to worry about having an oily face for your date, although you do have to stand in a bathroom mirror and dab your face with a little sheet the consistency of a toilet seat cover.

    In the above video, the uses of face blotting papers are compared with other items you can use to take off oil without removing makeup. Apparently, plastic bags work just as well in a pinch.



    A towel is about the most massively useful thing an interstellar hitchhiker (or person living in an area where the summers are extremely hot) can have. If you've been to Japan in the summer, you've probably noticed that EVERYONE carries a towel with them. And if you don't have one, enjoy the sweat from your face drip like warm tsuyu rain.

    When I first got to Japan, it was odd seeing how everyone had a colorfully printed towel either around their neck or on their desk at school, but I came to realize how useful they are. You can also use one for drying your hands, wrapping around a cold drink to keep it from getting condensation around it, or waving goodbye to your loved one as they leave on the train (oh wait, you need a handkerchief for that.)

    two packs of japanese advertisement tissues

    Although it's possible to buy your own packs of individual tissues, there's a much more economical way of getting tissues in Japan. Just go to either the streets of a big city or to the mall and find people handing out FREE packs of tissues. Awesome, free stuff! But what's the catch? They have little advertisements printed on the wrapping. I really think it's a win-win situation. They get their word out, I get free tissues! (Which are also great for when you go to a public restroom in the mountains where they're always out of toilet paper.)

    Handing out tissue seems like the saddest job ever if you're not assertive. Ganbare, tissue girl!

    Mobile Phone

    chart comparing two types of japanese cell phones

    There used to be cool flip phones in Japan with features exclusive to the country, but in the past 3 years or so, the country has migrated to smartphones. Rather than computers, Japanese people have tended to use their phones for internet browsing, even before the smartphone boom, so they've always been a bit more equipped with features like email, infrared contact adding, and easy browsing.

    Today, iPhones are popular as well as Androids and even some japan-exclusive smartphones, like the ones seen above. One of the downsides to iPhones though is the lack of a strap loop.

    japanese cell phone with hamburger charm

    Although people have gotten around that with charms that go into the headphone jack and cases, it just isn't the same without stuffed animals strapped onto a phone half their size.


    contents of a japanese wallet money and license

    Of course the average lady will have her supply of yen. People tend to carry a lot more cash on them, as the likelihood of your wallet being stolen is very very low. People tend to prefer cash over credit/debit cards too, but there are plenty of alternate payment options. Point cards and member cards are also very popular and most stores in Japan have them.

    Sea Breeze

    lineup of japanese poduct sea breeze
    Source: person

    It's still the middle of the summer and you've been using your towel to wipe off your sweat. Still, when in the middle of your sports game, you just feel this undying urge to refresh your skin, maybe make you feel less sweaty, and perhaps even keep the sweat from coming back. Sea breeze does that for you, acting as a deodorant, cooling agent, and kind of perfume. Something I've always found interesting is how people apply it- they pat the liquid onto their skin rather than rub it, kind of fanning it onto your skin for extra breezy-ness.

    Senpai finally noticed her!

    Any guesses on what Sea Breeze's target demographic is?

    Feminine Hygiene Bag

    Japanese women sometimes store their pads in pouches similar to make-up pouches. As a majority, Japanese women prefer to use pads, but some companies are pushing for more women to buy tampons– and using a gaggle of gyaru to promote.

    group of japanese women advertising havig fun

    Using gyaru to advertise products for women seems a bit counter-intuative, but at least it might prove effective to all the other gyaru-types out there.


    omikuji japanese fortune from shrine
    Source: EnjoyTokyo

    Whenever you go to a temple in Japan, you have the option of paying a 100 yen or two to get a fortune card! Nothing like Chinese cookie fortunes, omikuji are much more detailed in explaining to you your fate. They have a general fortune (bad luck, average luck, small luck, big luck) and then go into general explanation of your near future. After that, there's categories like love, family, travel, lost things, love, and etc, giving you some pointers and vague hints to what will happen to you. (Fun, or just creepy?)


    japan womans planner highlighted full of stuff to do

    or techou 手帳てちょう in Japanese, is the go-to way of planning your life if you're a Japanese woman. It can even become sort of a diary, where you can write what you did or post a purikura sticker that you took that day into its place on the calendar. Japanese techou come with a plethora of useful guides and references on the back including public transport maps of Tokyo and Osaka, unit/clothing size conversions for abroad, lists of how many calories are in basic foods, and emergency phone numbers.


    Some other common items you might find include:

    • Eye drops
    • Make-up bag
    • Electronic dictionary
    • Gum
    • Hair wax (styling product)
    • Mp3 player/headphones
    • Pen case

    Some Real-life Bags!

    Just for your viewing pleasure, I had some of my Japanese friends to take pictures of the belongings that they keep insides of their bags! Enjoy!

    Moe: a college student

    looking inside a womans purse with all the contents labeled

    Rie: an English teaching assistant

    items spread out on a bed and labeled

    Kaho: a high school student (Wallet contents)

    red wallet and blue phone on a bed purse contents

    Miyu: a college student

    inside a womans purse with the items labeled

    So, what do the female readers of Tofugu keep in their bags? Was there anything in this list that you didn't know about? Did I forget anything? Let us know on twitter!

    And thanks to Leslie for the initial post idea!