A Starter’s Guide To Enjoying Summer Festivals In Japan

Now that we have successfully entered the month of August, we are officially in the thicket of summer! And in Japan, that means festival season! Sure, festivals are put on all around the world, but there are elements of Japanese festivals that really make them stand out and become a wonderful, enjoyable experience. Last summer, I got to experience a couple of festivals in Japan myself, and I think there is a certain special way to enjoy them, just like many other things in Japan.

The Big Festivals

Although I suppose you could just have a festival for the sake of having a festival, there are also a few cultural and religious reasons to put up the takoyaki stands and flaunt your yukata. Here are some general festivals that you will see happening everywhere during summers in Japan.

Tanabata Festival 七夕祭

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Tanabata means “Evening of seven” and is celebrated in July. It usually starts on the 7th, but festival dates vary from place to place. According to legend, the gods Orihime and Hikoboshi (represented by the stars Vega and Altair) were separated by the Milky Way, only being able to meet on the seventh day of the seventh month once a year. Tanabata festival shares a lot of traits with the Bon festival because in the Edo period they were sometimes celebrated around the same time of the year.

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During Tanabata, many people write wishes on colorful pieces of paper and hang them on bamboo in hopes that they will come true. Tanabata decorations are centered around that idea, so you’ll see lots of bamboo and bits of colorful paper hanging all over the place, just like in the image above.

Obon お盆

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The Bon festival, also known as Obon, is usually one of the biggest summer festivals in Japan. Although it’s not an official holiday, most people get about 3 days off during Obon season. At Obon, people honor their dead ancestors through a special type of dance (Bon Odori / Bon Dance) and also take this time to visit the resting places of their dead relatives.

So What’s So Special?

Okay, let’s find out what makes the Japanese festival so different from other countries.

Like, what do I wear?!

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Yukata are traditional Japanese clothing that are often referred to as “summer kimono.” You can pick them in whatever color or pattern you want, and because they are only worn to events like summer festivals nowadays, they really set the mood. When you wear one, you know you’re going to a festival, and you know you’re going to be cute.

The downsides of yukata are that you need assistance to put one on, and you can only walk with tiny steps when you’re wearing it (maybe they should namba walk?). Oh, and don’t even think about going to the bathroom. It’s kind of a given that one side of the fabric is going to start slipping out from under the obi, or big belt-like strap. But hey, that’s the look.

Wearing a yukata isn’t just about the outfit, there are also certain hairstyles girls wear to complete the look. Putting your hair up is a requirement. Usually some sort of updo with a decorative clip is considered fashionable.

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The male version of yukata is worn less often in modern times, but it’s still available. Notice how the obi belt is much lower on a male yukata than a female one. Also note the plain colors and patterns.

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Below is a jinbei, which is a much more comfortable option for men if they want to wear traditional clothing to festivals. It may also be better looking.

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The female version of jinbei has also been popular in recent years, differentiating itself from its male counterpart with in-your-face girly colors and patterns, and sometimes even lace.

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If you want the cuteness of the yukata without the aforementioned walking-and-bathroom problems, you’re in luck!  Mainly worn by children and gyaru, the modernized yukata dress is becoming more popular in recent times.

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So many options, right? If you can’t choose or don’t want to invest in any of these, you can always just wear street clothes to the festival too, as many people do. But whatever you’re wearing, you can still enjoy all the festivities! Though, I think you’ll enjoy them slightly less in your jeans and T-shirts.

Fireworks Displays 花火大会

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Japanese fireworks put all other fireworks I have seen to shame. They are bigger, longer lasting, and more colorful than any fireworks I’ve seen in the US. Sometimes even little Hello Kitties, Anpanman, and Doraemon flash up in the mix of burning flammables.

There’s something special about Japanese fireworks as well. When someone mentions hanabi (fireworks), everyone gets excited about it. During a firework display in Japan, you can be assured that more romance, fun, and shenanigans will ensue than you can imagine. I mean, you know that Yuriko and Satoshi are totally going to hold hands at the fireworks show, ammiright? Tee hee hee hee.

Mikoshi 神輿

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On the first day of a shinto-based festival (such as Tanabata), locals all get together and carry their local shrine’s mikoshi, or portable shrine, around the neighborhood to an area designated by the festival. It is said to carry the deity of the shrine to the festival location. It’s quite a sight to see a big group of men shouting and chanting as they run shaking the mikoshi around.

The tradition of carrying the mikoshi really  personifies the value put on group mentality in Japan. One person couldn’t carry that thing around a city, but many hands make light work. It’s like High School Musical: We’re all in this together.

Festival Music

During summer festivals, resonating through the streets (and sometimes even broadcast via little speakers) are the sounds of traditional Japanese music performed by local groups. Usually you’ll hear taiko drums, fue flutes, and other traditional instruments. On a community stage, though, you will see a variety of acts, from dancing, to singing, to fire-swallowing.

Taking part in community traditional music groups can be a great way to enjoy the summer! Learning to play taiko with my host family’s neighborhood group and performing at a small festival that summer is one of my favorite memories!

Festival Dance

At summer festivals (especially the bon festival) you will likely see people doing a dance called Bon-odori. Bon-odori (literally “bon dance”) is danced  in a circle around a yagura, or scaffold made especially for the festival. Both the dances and music played vary from location to location, and sometimes even kid’s songs are danced to when there’s no live music.

The dance itself is supposed to welcome the spirits of the dead during the Bon festival. The legend behind Bon dance comes from the story of a disciple of Buddha who made offerings to release his mother from the Realm of Hungry Ghosts. When she was released, he did a dance of joy, which became Bon-odori.

So you’ve walked around, seen some sights, and danced a little bit. With all this movement, you start to realize that your stomach is rumbling. Luckily, there’s food all around you! But what do you get?

Matsuri Food!

I am a lover of food, especially Japanese food. So when I go to festivals, I can easily spend a good chunk of my money on food alone. In fact, most of the booths that bring in a crowd at a summer festival are food booths. So, what can you buy to eat?

Yakisoba 焼きそば

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If you’re hungry for some carbs, nice, warm, and salty-sweet yakisoba noodles will fill you up. Especially when they’re topped with mayonnaise, seaweed flakes, and pickled ginger. Yum!

Taiyaki たい焼き

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I know these look like fish, but they are actually pastries. Taiyaki are a batter fried in fish-shaped pans and usually have red-bean past or custard in the middle. I love how they’re crispy on the outside and gooey on the inside!

Candies

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Prepare to gain some weight as you drown in sickly sugary-sweet candies at every other stand and at every corner. Whether you like cotton candy, shaved ice, lollipops, candied fruit, or gooey fruit caramels, it’s all there. My particular favorite are original mixes like in the picture above. These tasty treats have an edible cup with different hard and gummy candies floating in chewy candy. So much sugar.

Takoyaki たこ焼き

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Takoyaki, sometimes known in not-Japan as friend octopus balls (no, not like that), are delicious little morsels of fried batter with chunks of octopus inside. Topped with takoyaki sauce, mayonnaise, and flakes of seaweed and dried fish, you can’t get enough of them.

With Takoyaki-making plates, you can also make what’s called “baby castella,” or baby spongecakes, which are essentially just takoyaki made from pancake batter (sans octopus and toppings. I mean, unless you want them, I guess).

Things on Sticks

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Because you’ll be  preoccupied with walking a lot and looking at all of the festival-y things, if you eat something, it needs to be convenient. And what’s more convenient than eating things on a stick? Because you can put almost anything on a stick, you’ll find random things like cucumbers, pineapple, candied fruits, hot dogs, meat, meat and more meat, (Bluth’s) frozen bananas and more shoved onto sticks and sold for a couple of 100 yen coins. Yum!

It’s hard for me to pick a favorite festival food, but last year I had a cold cucumber on a stick with miso that I can’t forget. What are your favorite festival foods? Let me know in the comments!

What to Actually Do

Go hang out, catch some gold fish, chat, play some booth games, or just hang out! Most people say that the best way to enjoy  a matsuri is to just walk around and look at everything. Carnival games and toys are available among the things to see and do too.

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Kids and adults who want to look like anime characters can buy plastic masks of their favorite characters to terrorize small children with. When you’re not wearing it on your face, wear it on the back of your head and no one will be able to tell which side is your real face!

Festival Games

Just like festivals around the world and in the US, there are regular games like ring toss, luck/chance games, and cork gun games. But, one particular Japanese carnival game can win you a real-live animal. With kingyo sukui, or goldfish scooping, you pay for a flat net to try and scoop up fish into a bowl. That sounds easy enough, right? Well, the net is made of paper and will dissolve and break if you use too much power or leave it immersed in the water too long. Does it sound so easy now?

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Usually you can catch a fish or two if you’re not completely inept. Good luck keeping it alive in the days after, though!

So, Let’s Go Natsu Matsuri!

Even if you’re not in Japan, you can still re-create the matsuri feel by sitting in a bathrobe, eating noodles, and watching firework displays on youtube. But if you actually have the chance to go to a summer festival, definitely take advantage of it and go, go,go!  Then, it might really feel like summer!


Bonus Wallpapers

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  • iamoyashiro

    I would love to go to a Matsuri in japan! Especially one of the summer ones, like sanja matsuri

  • Christopher Stilson

    The Pretty Cure masks scare me… Cure Beauty in particular looks like she wants to devour my soul.

    I kind of miss festivals… I’ve never lived in a place where they’re a big deal, but when I was growing up there were two or three community festivals or festival-like events a year that I would look forward to (nothing quite on the scale of the average Japanese festival, though – even our biggest fireworks event was pretty low-key in comparison). But they kind of lost their appeal after a while once I realized they were just the same things over and over. I think I might have enjoyed them more if I’d gone with friends, but that would have required having friends who wanted to go to festivals…

  • 水音しゃひーろ

    Jinbei or pyjamas? I remember bon-odori. 3 sets of dancing. Most of the visitors to bon odori in Selangor (a state in Malaysia) are mostly Chinese. There are still Japanese visiting. During the final dance at the end of bon in 2012, the Japanese ambassador danced along as well on the centre stage.

  • Momo

    Tanabata is adapted from the Chinese, I guess, since we have the exact same “festival” and legend. We call it the Chinese Valentine’s and celebrate it during the 7th day of the 7th month of the lunar calender.

    We have our own little Natsu Matsuri here in Singapore organized by the Japanese expatriates here. It’s held in a local Japanese elementary school. Though not as authentic as all the real ones held in Japan, it’s the only few times when the Japanese here can come together and do something they are used to, I guess. It’s open to the public as well, and they have almost everything that you have mentioned in your article. The first time I went, it left a really huge impression on me, to the point where I actually had a hangover the days after! Imagine how I would feel if I were to ever participate in a real one. Speaking of which, the next one will be held later this month, and I can’t wait to go again.

    On a side note, the affiliated Japanese high school here also has it’s cultural festival open to the public as well. It will be held next month. Just thinking about it makes me all excited.

  • simplyshiny

    I went to the Cherry Blossom Festival in D.C. this past summer with my sister and friends, but we got there kind of late and no one wanted to stay as long as I did, and I didn’t get to get any takoyaki or okonomiyaki…I did get some fried octopus LEGS though, which was really delicious. The only place I have found here in the states that sells takoyaki is near my parents house. I used to get it delivered to work when I still lived up there….I LOVE octopus.

  • Rachel

    They’re after you… They want your soul…
    http://youtu.be/StuC1hl3Q88

  • Rachel

    Yeah, Tanabata originated from China and is held in a lot of places in Asia.
    That’s still cool how you have something so similar so close!
    I’ve been to Singapore once and I can see that they wouldn’t have fireworks. I accidentally had a sip of my drink in the subway area there and was given a warning by an officer.

  • Rachel

    You can always go again, right?
    I like octopus in Takoyaki, but sometimes I feel really bad eating it because octopi are actually really smart.

  • Christopher Stilson

    Kowainaaaaa!! m_/O.o_m

  • Christopher Stilson

    I’m still surprised I’ve never seen a tako-taco on Iron Chef…

    I don’t like seafood in general, but I’d have a double hang-up about trying takoyaki for the same reason. They always look like they’d be delicious if they were filled with something slightly less potentially sentient, though.

  • Momo

    Wow, guess you had it easy then! A few locals actually got fined for having candy. Imagine the outrage of us citizens when it hit social media.

  • BANE McNut

    That takoyaki looks like a little piece of the heavens~ <3
    Also, can one wear a onesie to such events?

  • George B.

    there’s always money in the banana stand

  • Joel Alexander

    I so very wanted to go to a summer festival when I was in Japan (which was almost exactly three years ago now, whew) but I didn’t know how to find the random local ones. I spotted one from the train while I was in Osaka, but my friend wouldn’t let me get off at the next stop to go see. Bah.

    The very next day, while we were visiting Nara, we discovered they were celebrating the Basara Matsuri, a huge dance festival, with dances by a whole bunch of different groups all down the main street. It was heaps of fun, and the dances were great. There was also an area with the usual festival things – goldfish scooping and takoyaki and shaved ice and the like. We had to leave early, though, in order to get back to our hotel (in Osaka) so I don’t really think I enjoyed it to its fullest. Bah. Took mounds and mounds of photos, though.

    It’s on ever year on the last weekend on August, if anyone’s interested. Reckon next time I go, I’ll actually stay in Nara, and spend two days there – one at the festival, and one doing the sightseeing we’d originally intended to do when we went there.

  • Rachel

    What type of onesie?

  • Jesse Cadd

    I really want to wear the men’s yukata/jinbei, but the main complaint I have is that the material its made out of is heavy and scratchy, the last thing I’d want to wear on hot (40 degrees celsius these days) summer day.

  • BANE McNut

    I’m not sure. Anything with a butt-flap or feeties, one can hope.

  • Rachel
  • Sarah

    Dude.. I want that yukata dress so badly. Also, if I were to win one of those anime mask and wore it on the back of my head no one could tell the difference because I look exactly like hatsune miku.

  • Paulo

    I bet this is fun. I’ve always wanted to go one someday. Wearing those dress and meet new friends.

  • CentupleChaos

    So much to see and do at a Japanese summer festival, I’ve got to go to one some day. A good read, thank you ^.^

  • DAVIDPD

    Food and Fireworks. A universal draw.

  • Jack

    I’d love to go to Japan just for the festivals!

  • legendofleo

    Awesome article. I’m getting some super nostalgic vibes right now.

  • http://www.twitter.com/christaran Chris Taran

    Just got back from a Matsuri in Ito! It was amazing between the food, the fireworks, and the lantern floating :D

  • Maya

    Actually jinbei can be really light and they’re really nice to wear on hot summer day :)
    I know I have jinbei and yukata.

  • アナ

    I love this article, now I want to wear a yukata as soon as possible

  • http://zoomingjapan.com/ zoomingjapan

    I love those chocolate bananas and almost every time I visit a festival, I buy one! :)

    I’ve been to so many Japanese (summer) festivals, it’s become kind of a routine to me – which is sad, but I guess that’s what happens when you get used to things. It’s my 7th summer in Japan.

    What I love the most about summer festivals are the fireworks and the dances.
    The greatest obon dance festival in my eyes is held in Gujo-Hachiman (Gifu Prefecture) where the people will dance all night long and anybody can join! It was so much fun and I highly recommend it to anybody who visits Japan during that time of the year! ^^

  • Sarah

    I wore a yukata to fireworks last week in Iwate! It was really fun, but I wanted to point out that they are not as inconvenient as you make out. You can put one on by yourself quite easily, and if you make use of the himo or ties (I improvised with shoe laces) for under the obi, you shouldn’t have any problems with it slipping down. Walking is a little slower, but still doable. I wore shorts under mine because I had to cycle to the festival…. it seemed a little scandalous having my yukata split open while on the bike! haha

  • http://www.mangrovemission.com/ Tokyo_Ben

    I can’t believe nobody mentioned yakitori! That’s my favorite food at 夏祭り. Or maybe it’s tied with 焼きそば.

  • Vicky

    What does everyone suggest for a tourist to plan to come to Japan for?

  • Applesauce 21

    I actually got to do a homestay at a Japanese shrine, and whilst there I dressed up as a Miko and helped out at the matsuri :) Although I was obviously untrained (I can’t do the mikomae dance or the ceremonies) I got a tiny taster for what these girls do. It’s really hard work!

    So, now if you ever see a miko, you’ll know that she’s probably exhausted (they arrive at 4.00am for matsuri’s) really talented (can perform various dances) and devoted to shinto (they don’t get paid much!) and it will make her job seem even more amazing :)

  • shinya

    I’m having my first trip to Tokyo in August! Gonna be spending just the weekdays there though, not even a weekend. Hope I catch some festivals in the city :P

  • Cool Person

    I really want photos of japanese booths, could you send me some? dotsond@sheridanjapaneseschool.com thanks!