Why Japanese Toilets Are Failing In America

Anyone who’s been to Japan knows that they have some pretty advanced technology over there. Anyone who’s gone to the bathroom in Japan knows that they have some pretty awesome toilets. No, I’m not talking about the old school squat toilets (yuck), I’m talking about the Japanese toilets of the future. Toilets that talk to you, wash you, and even warm your bum on a cold morning. Why don’t we have these things in America?

The Superiority of Japanese Toilets

superior-toilet

Photo by Gary Hymes

I’ve written a bit about these insane Japanese toilets before, and with good reason – they’re awesome. They can talk to you, wash you, and even play music for you (both to relax and mask) while you do your business.

But probably the biggest reservation Americans (and others) would have with a Japanese toilet like the Toto Washlet (pictured above), is the bidet (and having a toilet that could potentially become self-aware). Below we have an animated video explaining how the standalone bidets work.

[yframe url='http://www.youtube.com/watch?v=aCAiJO-83-E']

A traditional bidet is just a low oval basin designed for washing your privates. Most Japanese toilets have the bidet feature built in. Many Americans are not fond of the idea of either method. Is there a reason for this? Why yes, yes there is.

Why Americans Think Bidets Are Stupid

bidet-fountainPoop goes WHERE!?!

First, we must travel back in time to the origin of the bidet. These things first showed up in France in the early 1700s. Since then, the bidet has spread far and wide, becoming standard in many European countries, South America, the Middle East, and Asia. An estimated 80% of bathrooms in those areas have bidets in them. America, on the other hand, pretty much has none.

Never in my years have I seen a bidet in America. The reasons for this are shrouded in mystery, but there are some theories. Since it was invented by the French, some believe that the concept was then rejected by the British, and that feeling of rejection carried over to the settlers in America. Some think that American soldiers most often saw bidets in European brothels, and erroneously associated them with immorality.

BrothelStinking European brothels and their bidets!

A reason that stand-alone bidets might not have caught on is that many American bathrooms are not made large enough to house them. Then again, bathrooms could always be made larger, and current Japanese toilets have the bidet built in, so take from this what you will.

In the 1960s, a guy named Arnold Cohen tried to market a bidet in America, but soon realized that 99% of Americans had never even heard of a bidet before. This made people wary of purchasing this strange newfangled butt fountain. In the 1980s, the Japanese company Toto started pushing their toilet/bidet hybrid, and met largely the same issues that Arnold saw twenty years earlier.

kitty-bidetKitty, NO!

Also, interestingly enough, most people who grew up with bidets believe the toilet paper only method to be unsanitary whereas those brought up on TP only believe bidets to be inferior. Unfortunately I’ve never used the bidet feature on the Japanese toilets I’ve encountered, but Koichi has, and he loves them almost as much as full body pillows. I figure I would probably use both the bidet feature in conjunction with TP, but I can definitely recognize the benefits of using a bidet.

Japanese Toilets in America

[yframe url='http://www.youtube.com/watch?v=7iY5ET7OAbk']

Fancy Japanese toilets are also pretty expensive. The Toto Washlet add-on lids (see above) currently go for anywhere from $300 to over $1000 on Amazon. And that’s just like, your basic model. These forego the separate bidet and just integrate it into the toilet which takes care of any space issues.

But still, these toilets are by no means cheap. Additionally, people tend to be pretty stuck in their ways when it comes to bathroom issues, so there’s not too many people looking to “upgrade” their toilets. Check out this quote from the president of a recent toilet start-up company.

For Americans here in the US, the biggest issues are personal experience with these products and a major reluctance to discuss bathroom issues or change ingrained habits. You wouldn’t imagine how many people giggle nervously or say “gross” when we try to educate them about the advantages of the bidet seat, yet these are the same people that are still using paper – a much inferior way to cleanse oneself.

-Steve Scheer

toilet-ad

Photo by Anne

The reviews for Toto Washlets and other toilets are stellar. The people who actually have them love them. But efforts to spread this enthusiasm to the rest of America have been utterly unsuccessful. Toto has been working hard to push their toilets on Americans but have pretty much gotten nowhere.

Another issue involving expense is that you need a three pronged grounded outlet to plug your Toto Washlet into. Depending on where your bathroom outlets are, this can be pretty inconvenient, and getting a new one installed can cost around $500 or so. Not cheap. There are also cheap bidet attachments that are just bidet only, but those aren’t Japanese so I won’t get into them here.

socket

The people who have actually given Japanese toilets a chance love them. The rest of America just needs to be convinced how awesome they are. They need to be marketed well. However, marketing toilets and toilet accessories probably isn’t the easiest thing to do, but maybe someone will figure out a good way to do this.

It really just seems that people are reluctant to change their toilets because their current ones work just fine and are perfectly sanitary in their eyes. So why spend more time and money upgrading a toilet when their current one works just fine? That’s the argument that bidet marketers need to conquer in the US. Will they eventually succeed? Only time will tell.


So tell me, have you ever experienced a Japanese toilet or a bidet before? Which method (TP or bidet) do you believe is superior? If you don’t have a fancy Toto toilet, what’s holding you back from getting one? Share your thoughts in the comments!

And also, here’s a link to the Toto Washlet website in case you were interested.


Sites Referenced:
Mental Floss
Priceonomics

  • Trọc Tinh Tinh

    I love Japanese toilets *sobs*

  • Shuji Terayama

    I want toilets that talk to me, I don’t want to feel lonely while pooping.

  • pipokun

    walk into any american bathroom and you’ll see no average american can maintain such a thing. bathrooms in america are F***ED within the hour

  • http://zoomingjapan.com/ zoomingjapan

    I’ve had a Japanese toilet for many years now and I have never used an of the buttons apart from the seat heater in winter! XD

  • Jonelle Patrick

    The first time I moved back from Japan, American toilets suddenly struck me as so barbaric I instantly went out and bought a Toto. This had the unfortunate side effect that people either loved it too much (and spent way too much time reading in my bathroom) or were so frightened of it that they would just grit their teeth until they could flee cross-eyed to the nearest gas station.

  • ajseguin

    Here in Ontario Canada, the electrical safety laws keep getting more and more strict. So you need to get the work done by a licensed electrician. Most of the bathrooms have only one outlet located above the counter. So many people would need to get an other plug install and it would have to be a gfi plug since it’s close to a water source. On the other hand i’m sure that if it would catch on, they would remove the external wiring and have directly connected to a breaker, which would float the safety and insurance company’s goat. So this might also be a factor the slowed the sells of japanese toilets

  • DAVIDPD

    The only thing that has stopped me in getting a washlet is the fact I do not want to pay for getting the electrical work done, READ no plug near the toilet.

  • Cheru

    I’d kill for a washlet/warmlet. I’m -in- Japan and I can’t even have that much T^T

  • linguarum

    You need a three-pronged outlet for a washlet? And you can’t find those in America? In my experience, three-pronged outlets are all over in America, although they’re fairly uncommon in Japan. In any case, you should be able to just get a 3-prong to 2-prong adapter for $2 at your local hardware store.

  • EspadaKiller

    Oh man I tried the bidet before, it’s pretty fantastic! I wouldn’t want to get off my seat LOL. Most Japanese hotels have them, and when I’m in Korea, I stayed over at a apartment and it has it as well. It feels really awesome haha.

  • katatsumuri

    Bidets are also common in Korea — I can’t be sure about other Asian countries. Although my family has had one for years, as far back as I can remember, I’m irrationally scared of the water spout. I do appreciate the seat warming system.

  • simplyshiny

    I’ve used a bidet once in my life…when I was 15 maybe? It was in USA, and some small coffee shop or restaurant…I unfortunately can’t remember. But I do remember marveling at how clean I was (albeit a little wet). I don’t think I even use the bidet feature when I was IN Japan…I have, however, recently found out you can buy hand held travel bidets…

  • http://www.vietamins.com Viet

    Do you have a three prong outlet near the toilet though? In my experience, the outlets are by the sink.. It’s not very aesthetically pleasing to run an extension cord to the sink outlet.

    Getting electrical work done cost money… :(

  • Sindee

    I used a Japanese-style toilet/bidet when in Japan a few years ago. I thought it was great, but I didn’t neccesarily feel like I was missing out when back home in the U.S. New People in San Francisco has them, which is the only place I’ve seen them in the U.S. I think the only way to market them in the U.S. would be for Toto to push to put them in restaurants and other businesses. People aren’t going to buy something they haven’t tried.

  • http://www.twitter.com/christaran Chris Taran

    Only thing keeping me from it is the cost. I’d need not only the toilet but en electrician to wire an outlet near the toilet. I just can’t foot $1,000 on a toilet upgrade like that.

    Otherwise, I can’t imagine why you wouldn’t want one. I use baby wipes in conjunction with regular toilet paper in order to get as close as I can to the clean of a bidet.

  • Paladin341

    When I went to Taiwan, there was a bidet (or rather a toilet with an attachment hose to wash yourself). I used it and I felt very uncomfortable to say the least. Maybe I’m just a noob at it, but I sprayed in the wrong direction and got water all over my shorts on the ground (looked like I pissed myself), and I didn’t want to use it again. The only alternative was to bring toilet paper (or tissue packs) with me and THROW them away instead of flushing them. If you couldn’t flush the toilet paper in America, I bet bidet’s would be more popular.

  • JoJocelyn

    I woke up, used the restroom, got my morning tea on my way to work, used the restroom again, and sat down and read this article

    I’ve only been awake for 3 hours and now I feel….dirty (T__T)

  • Saimu-san

    By that logic, they’d have taken Greece by storm. Didn’t encounter one both times I went there. Then again, the last time was nearly a decade ago…

  • http://liveandcode.com/ Enrico Bianco

    I would love to install one of these fancy schmancy Japanese bidet seats but I am about as handy as a Tribble and on top of that I’m renting my current dwelling, so not sure I want to go about mucking with the plumbing and figuring out the electrical situation.

  • SunShine_K

    Mine is Kohler C3 (http://www.us.kohler.com/us/C3-Toilet-Seat-with-Bidet-Functionality/content/CNT2400393.htm) and let me tell you how wonderful it is to get a bum warming on cold mornings…along with bidet, deodorizer…etc etc.

  • kim

    I installed a Hyundai Well-Being-Bidet (cold water wash) which works on the flow of the water only, and have never regretted it!!
    Its great and does not feel cold at all. It cost around $100.00 Canadian dollars and was easy to install! I saved that in Toilet Paper alone in the first year. It is now about 6 years old. LOVE IT!!! and feel Clean all the time!!!

  • Mescale

    I never did worked out how to use the three seashells.

  • Mahou Keisatsu

    Oh my god, I can’t wait until I go to Japan in my first time and try the butt wash button. Not to mention the other buttons, buttons are a man’s best friend.

  • http://www.vietamins.com Viet

    Murder. Death. Kill.

    Thats how the seashells work.

  • Phillip

    For the bidet, does it dry it off for you? Because I would feel weird walking around with a wet butt. :/

  • John S.

    I’ve never used a bidet before. I usually use wet wipes. I know most people have seen a bidet with realizing it. Oh Hey Arnold the boarding house has a bidet in the bathroom. I always thought it was a smaller toilet.

  • xperroni

    Simple solution: government makes the things mandatory in restrooms of schools, metro stations, public buildings and the like. Toto strikes gold, rednecks get a chance to test-drive the seats without paying for them, and everyone can finally drag their bathroom seats into the 21th century.

    Now to get those pesky Senators in to it…

  • Sholum

    The main things keeping me from buying a Toto toilet are availability and price. They already cost quite a bit of money and then you have to worry about shipping it, since there aren’t any stores that sell them locally.

    This is also why I don’t have a large Japanese bath, except now we have to add the problem of space.

  • John

    Most Japanese ones have fans built in, but otherwise you’d have to use TP or something.

  • Sholum

    It’d probably work better if some companies made an agreement with Toto to install their toilets on the cheap in return for the massive amount of advertisement.
    We’d also need to have individuals buy Toto toilets, so that their guests can understand the greatness of advanced toilet technology. The chain reaction could then spread Toto across America!

  • y0te

    Yeah! Force people to do things they don’t want to, spending a ton of tax money in the process, and establish a corporate monopoly by soul-sourcing toilet contracts to a single corporation!

    That’s the ‘Merican way!

    /sarcasm

  • Kim

    I’m sure that all who have read this article, are planning to take to Japan (at least) doing their vacation. You know to experience the hi-tech-toilets.

  • Phillip

    Thanks.

  • linguarum

    Aesthetically pleasing? That’s what duct tape is for! :-)

  • Steve

    Believe it or not, my parents had a stand-alone bidet in my childhood home in Miami, but that’s probably because they had just moved from Spain. Last year I went to Japan and got to try my first all-in-one units and I LOVED them. Now I’m just trying to come to terms with spending the money on one for the house here in the US.

  • http://www.vietamins.com Viet

    Touché. Duct tape solves every problem.

  • Vicky

    I never trusted the cleanliness of them, to be honest. And I’m not talking about like “OMG YOU GET STDS FROM TOILET SEATS” I just mean like… I always had this fear somebody might have pooped or had explosive diarrhea on the nozzle and BAM I’ve got a UTI.

  • Vicky

    HE DOESN’T KNOW HOW TO USE THE THREE SEASHELLS, HAHAHAHAHA! *pointing*

  • Ugh

    This is a perfect example of the whole Japan worship thing. Look! Japanese toilets are superior! Why don’t they catch on!? What a mystery! Americans are so simple and don’t appreciate culture!

    No. Stop.

    1) Washlets are unnecessary. A bidet is nice, but not necessary. They’re a typical example of Japanese trinkets. It’s a trinket, not a true tool.
    2) It is insanely expensive. An insanely expensive toy.
    3) No marketing. No attempt at crossing cultural boundaries. No attempt to appeal to non-Japanese markets. Just an assumption. “Everyone acknowledges the superiority of Japanese technology, don’t they? Why should we do any special advertising?” Galapagos Syndrome in toilets. No, sorry. The world won’t automatically bow down and worship the superiority of Japanese anything. Japan tried that already; didn’t work.
    4) Typical of Japanese marketing, they miss the point: no one needs or wants a washlet. A heated toilet seat? Now, that is paradise. If they simply focused on the real selling point, they might sell. They don’t. From the article: “You wouldn’t imagine how many people giggle nervously or say “gross”
    when we try to educate them about the advantages of the bidet seat” THEN STOP FUCKING DOING THAT. If your advertising campaign is grossing people out, CHANGE YOUR CAMPAIGN.

    As the article says, people “need” to know how awesome these are. No. They don’t. They are a niche product for a niche market.

  • John

    Most all of the points you brought up were pointed out in the article, lol

  • Francis A.

    I love Japanese toilets, I mean it can warm up your bum when its cold! I think a combo of TP and bidet is the superior way to cleanse ones self after doing the doo.

  • Jay Sanders

    My father sells plumbing parts. As mentioned; price and wiring/installation are the major issues. Also a problem not mentioned was maintenance. Do you call a plumber or an electrician? And would either have even seen one before? Being an unknown device, no one knows if they can trust it to last. With the price you either have the money for a toilet AND a bidet or you don’t. A two in one set up is just an added expense not worth it.

    Of course, if one showed up on whatever the most popular TV show out right now, that could all change overnight.

  • John

    That’s a good point – I never thought about the maintenance. That’s something to be considered for sure, especially since most wouldn’t be familiar with one in the first place other than the manufacturers or specialists probably.

  • shahiir mizune

    In my country (Malaysia, Indonesia, Malay areas and mosques in Singapore), we have a hose which you use to spray your arse wwhile you are sitting on the toilet. We don’t need a built in bidet.

  • http://perpetuallybored.com Calreth

    Yes we do! I’m from Singapore and I have one of those spray things, but it feels awkward to have to reach down or around to spray. And if it’s a public one, you have to wonder where people have placed their hands before touching that thing. A bidet is much more efficient, and much more hygienic.

    One of the best toilets I’ve seen was at O’Hare International Airport in Chicago. They have one of these Japanese toilets, plus the one there has an automatic thing that wraps a plastic around the toilet seat instead of having to place it manually if it’s ever provided.

    One problem with selling these toilets to people who already have a toilet is probably the plumbing. I don’t know what it takes to change a toilet, or how long, and I don’t want to get caught not having a functioning toilet at home when I need to go.

  • http://perpetuallybored.com Calreth

    They have a nozzle clean function that’s activated automatically. A sensor detects that you’ve sat down, and then proceeds to run water through the nozzle to clean it. It also takes this opportunity to clear the existing cold water in the water and refresh it with warm water, so you don’t get a blast of freezing water to your ass.

  • http://perpetuallybored.com Calreth

    I’m reading this article being seated on one of them fancy toilets in Japan now. It’s so nice that I do all my web browsing on it and never want to leave.

  • http://perpetuallybored.com Calreth

    And then you have people with pitchforks coming out yelling ‘BIG GOVERNMENT. GOVERNMENT TYRANNY blah blah.’

  • Flora

    No one’s going to point out the most obvious reason Americans don’t like bidets? For lack of a better terminology, they’re “gay”. It’s a stream of water that shoots at your butt. The average American machismo cannot handle anything that even has shades of a mention of homosexuality in it – there are plenty of American women who feel uncomfortable at a sudden shot of water in the sphincter, but American guys in particular would sooner hold it in until they passed out than use a bidet.

    I’m noticing this trend decreasing in recent years, but it’ll probably be a good time yet before we ever fully accept the bidet.

  • Flora

    If you’re so anti-Japanophile, why are you here?

    Scratch that – how did you find this site???

    If you’re so disgusted by us & the tone of the article, there’s a left-facing arrow in the upper-left hand corner of your screen, sweetie. Instead of posting a long-winded rebuttal in the comments section, try clicking it a few times. It’ll make the article disappear. I promise.