Why Japanese Toilets Are Failing In America

Anyone who’s been to Japan knows that they have some pretty advanced technology over there. Anyone who’s gone to the bathroom in Japan knows that they have some pretty awesome toilets. No, I’m not talking about the old school squat toilets (yuck), I’m talking about the Japanese toilets of the future. Toilets that talk to you, wash you, and even warm your bum on a cold morning. Why don’t we have these things in America?

The Superiority of Japanese Toilets

superior-toilet

Photo by Gary Hymes

I’ve written a bit about these insane Japanese toilets before, and with good reason – they’re awesome. They can talk to you, wash you, and even play music for you (both to relax and mask) while you do your business.

But probably the biggest reservation Americans (and others) would have with a Japanese toilet like the Toto Washlet (pictured above), is the bidet (and having a toilet that could potentially become self-aware). Below we have an animated video explaining how the standalone bidets work.

[yframe url='http://www.youtube.com/watch?v=aCAiJO-83-E']

A traditional bidet is just a low oval basin designed for washing your privates. Most Japanese toilets have the bidet feature built in. Many Americans are not fond of the idea of either method. Is there a reason for this? Why yes, yes there is.

Why Americans Think Bidets Are Stupid

bidet-fountainPoop goes WHERE!?!

First, we must travel back in time to the origin of the bidet. These things first showed up in France in the early 1700s. Since then, the bidet has spread far and wide, becoming standard in many European countries, South America, the Middle East, and Asia. An estimated 80% of bathrooms in those areas have bidets in them. America, on the other hand, pretty much has none.

Never in my years have I seen a bidet in America. The reasons for this are shrouded in mystery, but there are some theories. Since it was invented by the French, some believe that the concept was then rejected by the British, and that feeling of rejection carried over to the settlers in America. Some think that American soldiers most often saw bidets in European brothels, and erroneously associated them with immorality.

BrothelStinking European brothels and their bidets!

A reason that stand-alone bidets might not have caught on is that many American bathrooms are not made large enough to house them. Then again, bathrooms could always be made larger, and current Japanese toilets have the bidet built in, so take from this what you will.

In the 1960s, a guy named Arnold Cohen tried to market a bidet in America, but soon realized that 99% of Americans had never even heard of a bidet before. This made people wary of purchasing this strange newfangled butt fountain. In the 1980s, the Japanese company Toto started pushing their toilet/bidet hybrid, and met largely the same issues that Arnold saw twenty years earlier.

kitty-bidetKitty, NO!

Also, interestingly enough, most people who grew up with bidets believe the toilet paper only method to be unsanitary whereas those brought up on TP only believe bidets to be inferior. Unfortunately I’ve never used the bidet feature on the Japanese toilets I’ve encountered, but Koichi has, and he loves them almost as much as full body pillows. I figure I would probably use both the bidet feature in conjunction with TP, but I can definitely recognize the benefits of using a bidet.

Japanese Toilets in America

[yframe url='http://www.youtube.com/watch?v=7iY5ET7OAbk']

Fancy Japanese toilets are also pretty expensive. The Toto Washlet add-on lids (see above) currently go for anywhere from $300 to over $1000 on Amazon. And that’s just like, your basic model. These forego the separate bidet and just integrate it into the toilet which takes care of any space issues.

But still, these toilets are by no means cheap. Additionally, people tend to be pretty stuck in their ways when it comes to bathroom issues, so there’s not too many people looking to “upgrade” their toilets. Check out this quote from the president of a recent toilet start-up company.

For Americans here in the US, the biggest issues are personal experience with these products and a major reluctance to discuss bathroom issues or change ingrained habits. You wouldn’t imagine how many people giggle nervously or say “gross” when we try to educate them about the advantages of the bidet seat, yet these are the same people that are still using paper – a much inferior way to cleanse oneself.

-Steve Scheer

toilet-ad

Photo by Anne

The reviews for Toto Washlets and other toilets are stellar. The people who actually have them love them. But efforts to spread this enthusiasm to the rest of America have been utterly unsuccessful. Toto has been working hard to push their toilets on Americans but have pretty much gotten nowhere.

Another issue involving expense is that you need a three pronged grounded outlet to plug your Toto Washlet into. Depending on where your bathroom outlets are, this can be pretty inconvenient, and getting a new one installed can cost around $500 or so. Not cheap. There are also cheap bidet attachments that are just bidet only, but those aren’t Japanese so I won’t get into them here.

socket

The people who have actually given Japanese toilets a chance love them. The rest of America just needs to be convinced how awesome they are. They need to be marketed well. However, marketing toilets and toilet accessories probably isn’t the easiest thing to do, but maybe someone will figure out a good way to do this.

It really just seems that people are reluctant to change their toilets because their current ones work just fine and are perfectly sanitary in their eyes. So why spend more time and money upgrading a toilet when their current one works just fine? That’s the argument that bidet marketers need to conquer in the US. Will they eventually succeed? Only time will tell.


So tell me, have you ever experienced a Japanese toilet or a bidet before? Which method (TP or bidet) do you believe is superior? If you don’t have a fancy Toto toilet, what’s holding you back from getting one? Share your thoughts in the comments!

And also, here’s a link to the Toto Washlet website in case you were interested.


Sites Referenced:
Mental Floss
Priceonomics

  • Kim

    I get your warning.
    “Don’t use one of these.. You’ll never leave them again”

  • Endar

    Squat toilets are better on your appendix, which means less medical concerns later.
    Japan does have some pretty interesting toilets though, lol.

  • MeiLe

    I’m a weirdo…. I actually like the squat toilets…. ^^;;;
    I already told my SO that he needs to put one in our house when we build our house after getting married hahaha

  • xperroni

    Well, I guess you can’t make modern toilets without breaking some eggs.

  • Lynnette

    I grew up in Puerto Rico and both my house and my grandparent’s house had separate bidets next to the toilets. I love it and miss it actually, so this was an interesting read as far as the bidet history and its tie-in to Japanese culture. I will say this: I don’t think I am prepared for a 2-in-1 toilet/bidet mix when I travel to Japan this holiday season, but I will be looking forward to the heating XD.

  • Genkakuzai

    Japanese toilets reign supreme. Among the things I truly miss about living there. Need to get one!

  • kayumochi

    Many American men are uncomfortable with the fact that the water penetrating them anally feels pretty darn good …

  • Steven Scheer

    The article is a little misleading as electronic bidet style toilet seats and bidet attachment products are not failing in America – they are simply taking longer to become accepted – mostly due to awareness and lack of experience from Americans. That being said, we have seen steady incremental growth over the past 10 years that we have been selling our seats and bidet products and major retailers are starting to take notice of the opportunity to present these new and innovative products to their customers. Retail prices have dropped in the past 6 years bringing pricing to an affordable level for anyone with bidet sprayers and attachments starting around $40 and electronic bidet seats (entry level) starting at $249 so even with an outlet installation, total cost can be under $400 for an electric seat – a far cry from the $1,000+ that many think is necessary for this type of product. As stated in the article, those that have used the product become evangelists for the category and ultimately there will be a tipping point here in the US and we will see exponential growth in this category as more and more people find out the benefits of washing with water.

    Thanks for the article and hopefully this helps answer more of the questions people might have.

    Steven Scheer

    Brondell, Inc

    https://www.brondell.com/

  • Jonathan Harston

    “Depending on where your bathroom (electrical) outlets are…”

    To which the answer is “non-existant”. Electrical outlets in a “wet” zone (eg bathroom) are prohibited. Only fixed-wired out-of-reach appliances (eg lights) enclosed in an IP6 (moisture-proof) enclosure are allowed in a “wet” zone.

  • DAVIDPD

    I was looking into getting a Brondell seat, but when I priced out how much it would cost for the electrician to install new power outlet it became too expensive. One day…

  • DAVIDPD

    They are much easier to “make” in as well. Shame that we Westerners do not grow up with them. They also enable people who DO grow up squatting, to relax for long periods of time while in the position. A useful skill if you do not want to sit on the dirty ground.

  • Steven Scheer

    Hi David,

    Yes, it can definitely be expensive depending on where you live – however most bathrooms already have power in the room and usually it’s not too bad to have an outlet dropped in near the toilet – especially if your willing to have a line run in conduit outside the wall in the case where you have tile or difficult walls. I usually suggest that people first try a non-electric bidet product like an attachment or sprayer to first get used to the bidet concept and then once you are satisfied that this is a better way to go, then make the investment to upgrade to a heated seat model and have the outlet installed. Alternatively, you can run an extension cord provided it’s the proper gage for the wattage needed and use something like a cord-mate system to cover the wires. This is another good option to try it out and later you can always add the outlet when the time is right. Keep in mind that you’ll save quite a bit in toilet paper use, which can add up over the years!

  • DAVIDPD

    When I was living in Singapore, I got used to the sprayer type bidets, but disliked they left you, well, wet for a bit. I later found a public restroom that indeed had a bells and whistles seat, and fell in love. When I returned to The States, I looked into bidet systems and came across Brondell via Gizmodo. Shortly after, is when I realized cost of ownership was a little out of my budget at the moment. So hopefully one day in the next few years I will be customer. // Thanks for replying.

  • Steven Scheer

    No problem David and when you are ready to buy – you’ll be glad you did! By the way, the bidet seats are very easy to install (DIY in less than an hour) and if you move, you can quickly uninstall them and take them with you. Many people are hesitant to buy one because they rent, but that should not deter someone from investing in one as they are easy to switch from one toilet to another (provided they are both elongated or round size).

    Good luck!

  • John

    Most outlets in bathrooms are the two prong ones next to the sink counter for electric razors/hair dryers/etc. It would be possible to run a cord there from the toilet, but it would be really annoying and not very aesthetically pleasing, haha

  • mygocarp

    I have one installed back home. It is a cheap unit, under $100 Canadian dollars, and it is water pressure powered. No electricity needed. It was made by some Chinese company for domestic use and we only got one when a friend brought some back on a trip back to China.

    I say it’s fantastic, and I miss it since I’m only home for one week of the year.

    It’s much faster than just TP, and much more effective at cleaning as well. Just pat dry at the end with a cloth or a sheet or two of TP.

  • Andrew

    My brother’s Russian inlaws put one in his guest bathroom. The morning after some of my brother’s extra spicey homemmade chilli, I made some extra spicey homemmade chilli in his toilet. Let me say, that the comfort of cold water between my spicey ass cheeks had never been so comforting and welcoming. I also used a built in one in japan and it could have used some more power. I strongly reccommend reccommend powerful bidets on all toilets for my fellow hairy assed power dumpers

  • Mami

    I really miss Japanese toilets and bathtubs…maybe you should wirte about bathtubs next?
    They are awesome!!!! (☄ฺ◣д◢)☄ฺワシャー

  • Endar

    Yeah, I agree. Fortunately I sat like that anyways often, so I can also sit like that without issue. I read that if you work on it you can become more flexible and able to sit in that position gradually over time.

  • fab

    so…living in a bidet nation my question is: how do you Anglo-Saxons wash your butt after dropping it? cause you do wash it right?
    that is a business that paper isn’t gonna handle alone. Every time I travel in your countries I am forced with acrobatic torsions to get only the right part in the shower. On this matter I have to admit that the japanese geyser toilet are very effective.

  • http://www.codewidow.com lotusflwr

    I have a washlet and I looooove it! My husband was skeptical when I first told him we needed one, but he took a business trip to Korea and came back a bigger fan than I was. We moved into a house that had an electrical outlet right above the toilet and we both did this celebratory dance when we realized that meant we could finally get a washlet.

    I only wish I could afford a Toto… we went with a much, much cheaper Korean brand, Clean Sense, that had just about all the features, and it works great, but the form factor could be sleeker when compared with the fancy Totos. Still, any washlet beats no washlet — I genuinely get sad when i have to use the bathroom outside of my house!

  • emko3827

    Me neither. I have to pay thousands per month for cursing in public. Damn seashells

  • emko3827

    Have my up vote.

  • martinman

    i used one and it auto cleaned me. I felt both clean, refreshed and violated at the same time.

  • belgand

    Use two together (much like chopsticks) to pluck and the remaining shell to scrape away the remainder. Quite simple really.

  • belgand

    Google offices also have them and there’s an izakaya in San Francisco I’ve been to (Izakaya Juku on 19th Ave.) that has one.

  • belgand

    I read once back in the 90s the one thing that made me immediately realize that the bidet was ideal. I can’t quite recall the author, but he stated that Americans will wash their hands after going to the bathroom, but feel that a wadded mass of paper is sufficient elsewhere. It threw the whole concept into such clear relief that I cannot believe people can view it any other way.

    Clean your filthy bottoms people!

  • giuliop

    “Which method (TP or bidet) do you believe is superior?”

    For goodness’ sake. I’m astonished at how clueless you all (the author of this post included) seem to be regarding the use of a bidet, and in general, about washing a body part that is no different from any other, but for the fact that it gets much dirtier “by itself”.

    To answer to your question: no method is superior, because if you want to wash yourself (and you should), you must use both. Using TP alone is “dry cleaning”, so some “thing” is bound to be remain, and as much as you (Americans?) think it’s enough, it isn’t. (To the guy that said “A bidet is nice, but not necessary”: yep, as
    having a shower is not necessary after having fallen onto a dunghill). Washing yourself using a bidet alone is not good either, because a bidet is not a toilet and solid waste is not supposed go in there; plus you’re going to make a mess.

    As much as it feels ridiculous, here’s your how-to:

    1. Use TP to remove the faecal matter. You should make sure to remove all you can.

    2. Open the tap of the bidet and soap yourself. Wash your anus clean.

    NOTE: The video from WikiHow is wrong (!). Facing the tap is only good if you want to wash your genitalia. To wash your anus properly, you should be facing backwards. Also it’s not necessary for water to “make contact” with you. It’s you, with your hands, that are supposed to be washing your body part.

    3. Use a dedicated towel to dry yourself. TP is useless, as it gets destroyed as soon as it gets touched by water.

    4. Wash your hands.

    Seriously, guys.

  • Pablo

    Once you try one, you’ll never go back to a regular toilet. One of the best things we’ve purchased for our home

  • Ankh

    Nope, we still don’t have them. I don’t think most Greeks have even heard of them. They would cause a pretty big cultural shock if they were ever introduced here though. I can already imagine all the guys going ‘ewww’. =D

  • Saimu-san

    And somehow throwing used toilet paper into a bin with paper used by everyone else before you is less disgusting? Lol.

  • Nishi Hundan

    When I was in Japan, I laughed every time after I took a dump because the water stream tickled my bunghole. I want one of those toilets!

  • Makeya

    I just returned from Japan and loved the bidet with a heated seat. I am thinking about getting one for my house.

  • swineo

    Having just returned from Thailand I couldn’t help but notice the sprayer next to the toilets. What in the US would be a kitchen sink device. While difficult to use without spraying water out between the seat and bowl, very effective. On the way home, the KAL lounge in Narita had one of the Japanese, heated seat, warm water……..luxury toilets. Using it twice I am researching getting one here.

    I don’t think the lack of popularity is a homo thing as much as unfamiliarity. An obvious lack of skidmarked underwear in the laundry basket after use of just a few squares to dry off has convinced me.

  • Lois

    My husband was recently diagnosed with ALS and is currently losing strength in his arms. This looks like a great gadget for him.

  • glove

    Gush, my question to everyone before weighing to use a bidet or not are related to this questions. What would you do if you see or knowing know there is a shit/bowel let us say in your clothes or underwear? Will you only use a paper to wipe out and wear it again ignoring the smell and knowledge of sanitation that you are accumulating bacteria inside your throughout a day? For anyone with a competent mind, of course you want to wash that disgusting clothing with soap and water before you will wear it again. So how much more when you knowingly know that bowel had just came out right from your own skin. Personally,this is very important and money to spend well making you very clean and clean,It is very wise investment in a long run financially and morally from spending rolls of toilet paper and setting a good role model to be green and sanitary to everyone. I have it installed all to my bathrooms with dual cleaning nozzle, with my constant preset water temperature,preset water pressure,air dryer,heated set , deodorizer with carbon filter, built in filter,pre rinse self clean or manually quick release nozzle for cleaning,safety sensor,auto smart power saving mode,led light, heated seat with soft closing,and self diagnosis.Ok maybe not everyone needs to splurge what I had,but certainly just need a basic cleaning and your willingness how much you want to spend to be morally clean and be green.

  • Livvylove

    I saw some at Japanfest and what sold me was the heated seats. I’m more concerned about the angle that pee goes in for women because all these new low flow ones are horrible and cause so much splash if you don’t sit extremely weird. Next time we go I will ask since we are moving into a new home and I would love one before this winter

  • swineo

    Hadn’t thought much about it even though in my productive years I built many a “starter castle” in a ski town that had traditional bidets. While at the KAL lounge at Narita, Japan I had occasion to use one of these beauties. What a great invention! I can install the electrical outlet myself, but the price of the unit is enough to make me hold off. But I am seriously considering getting one.

    Somewhat related was the time I spent in Thailand that resulted in this stopover at Narita International in Japan. Think about those plastic sprayers on the kitchen sink. With the hose that goes down the little hole. Well those were in every bathroom I encountered while in Thailand! The water was not heated as in the Japanese model, nice but not needed with the temp. of the water from the faucet over there. Would be a problem in some of the western U.S. town I’ve lived in where the water is freezing from the tap. But was basically the manual version of the Japanese device though sometimes difficult to direct the water in a manner that did not result in it coming out from under the seat.

  • Scott

    I’m a straight guy living in Hawaii with three female housemates. I just came back from Japan and all the hotels there have these types of toilets. So I proposed to my housemates that we should get them for the house. They cheered! There is already a strong Japanese influence here. We’ve had Toto products for a while in Hawaii. There is nothing sissy about having a clean rear end guys. So, get over it! I don’t think there is another toilet that is as hygienic as this. Only using paper is old fashioned.