Pimp My Ride, Dekotora Style

Move aside Ice Road Truckers. While you may drive your huge rigs in treacherous conditions, there is one thing you are lacking: you aren’t doing it in style. Yeah, it’s a bummer there are DOT laws and the sort that restricts awesome modifications such as the these:

Must be a costly fix after hitting a small bump

I do think it’s worth paying the $5,000 fines, though.

The Japanese sensation called, デコトラ (dekotora, short for decoration truck) has been around since the late 1960s. Originally present only in northern Japan, the art of truck decorations went mainstream with the release of the 1975 Toei (the company that produces the awesome Kamen Rider series) movie, とらっくやろう (Torakku Yarô, Trucker) and it’s subsequent sequels. Every guy in the nation wanted to drop their boring サラリーマン (salaryman) day job to live the life of a trucker rebel riding his デコトラ.

[yframe url='http://www.youtube.com/watch?v=AtIprkxUVXY']
I’m sold. Changing my profession now. (Some parts NSFW)

What are some of the common themes among these trucks? Lots of stainless steel and chrome, enough flashing neon lights to produce light pollution seen miles away, random pipes sticking out, awnings adorned with more light fixtures than an Indian casino, huge bumpers that can mow down zombies, and paintings of  anything that may be dear to the driver. Each of these trucks art style usually fall into these categories: Gundam, retro, kanto, and kansai. It isn’t just the exterior that is blinged out. The cab is also adorned tastefully.

A chandelier can bring instant classiness to any truck

The truckers take pride in their vehicles, spending upwards of ten of thousands of dollars to add the modifications to their trucks. In their view, they spend most of their time in the trucks and not in their homes, so why not decorate their main living quarters?

[yframe url='http://www.youtube.com/watch?v=2hHg1KGbDqI']
Could you see yourself sleeping in one of these? I can.

The lighting set-up is very elaborate. This isn’t like going to your local Spencers, buying up their neon lights stock, super gluing the lights, powering them all through one breaker source, and calling it good. A lot of technology, engineering, and time goes into designing and setting up the light display.

[yframe url='http://www.youtube.com/watch?v=WxtUyJgYRMM']
No, this post wasn’t sponsored by Alienware

A majority of the paintings on these trucks are done by one man, Tatsuaki Matsumoto. With a huge backlog of commissions, the self-taught painter applies his art to fullfil his client’s sense of style and personality. Some of the paintings are a tribute to the Trucker movie. Others are paintings of gods to help bring luck and fortune while on the road. A few are of manga or celebrities. If you had a truck, what would you have painted on yours? I would have Steve Buscemi’s face on my truck, greeting every Japanese we pass by.

Here are some more dekotora photos. The images do speak for themselves.

Dekochari, the children’s version of dekotora

The craze is not just limited to adults awe-strucked by the movie. Kids are also digging dekotora. Unfortunately for them, their age obviously restricts them from affording or driving these rigs. Do these kids settle for some Hot Wheels? Nope. They bring the style to their bicycles, with full force.

Dekochari biker gang

Posing with their dekochari. What a badass.

Apparently, there exists legitimate dekochari biker gangs located throughout Japan. I bet they can give the Hells Angels a run for their money.

Would you own a dekochari? I could see myself riding one of these bad boys down the bicycle streets of hispter Portland with PBR.. errrr, I mean, One Cup Ozeki, in hand. Hipsters riding their double-decker bikes would have to eat their hearts out.

P.S. Can’t wait to bling out your bicycle dekochari style? Share it on Twitter.
P.P.S. Prefer the big boy trucks? Maybe you also prefer to share this article on the big boy social network’s Facebook or Google+.

  • http://thejrt.com/ JRT

    I never thought that reading Tofugu would make me want to be a trucker in a foreign land.

  • Anonymous

    Oh man, this post has so much win, I don’t know where to start! I almost died laughing at that last picture; perfect caption btw Viet :)

    I can’t imagine all those extra lights and steel help with gas mileage, but damn they sure do look neat eh?!

  • アントン

    全然かっこよくないんだろうが xD wwうけた!

  • http://twitter.com/SuperNoonim Ko

    okay the dekochari are kind of pathetic, but dekotora are fucking badass.  i want to live in one ;A;/

  • ビッグマネー!

    From the front, they kinda look like giant slot machines.

  • http://twitter.com/jamesoneill83 James O’Neill

    デカトラ合体!!!

  • http://www.vietamins.com Viet

    Exactly what I was thinking! Kind of wish they came equipped with pachinko machines.

  • larisa
  • ZA다ルﻣ

    デコトラ sort of reminds me of this, something i’ve seen plenty of times. their horns are funny, too, and sometimes sound like elephants. i don’t know if they really have a name, i’ve never learned enough Urdu…

    more info http://en.wikipedia.org/wiki/Truck_art_in_Pakistan ~~ or here http://www.saudiaramcoworld.com/issue/200502/masterpieces.to.go.the.trucks.of.pakistan.htm ~~

    the second article also mentions other countries that have similar vehicle decorating traditions.

    i think i do see some influence, but these guys, adding the lights and different metals, really do make their own unique Japanese truck decorating style. cool!

  • Theendofthelane

    I’m so glad someone finally wrote about this.  I had no idea the Japanese actually had a name (and a basis) for this! 

  • Julien_Klein

    As cool as they look when parked, driving either towards or behind one at night is no fun. It’s kind of like driving near a moving pachinko parlour…sometimes the noise coming out of their exhaust is just as obnoxious too!

    Still, they really are unique!

  • Kiriain

    You know your truck is awesome when it causes epilepsy.

  • http://www.vietamins.com Viet

    Thanks for sharing! Love reading up on other cultures approaches to pimping up their rides :)

  • Anonymous

    “What a badass.”  ROFL!  Oh this was epic.

  • larisa

    Now I want to see a post on 暴走族 cars/ scooters!

  • Whitetiger

    poor choice of adjectives, ko

  • Hinoema

    All I can think of is ‘Vegas on wheels’.