So last year on November 11 (that’s Pocky Day) I thought I was pretty clear in my explanation on what Pocky Day is. Apparently not clear enough, though. This year, it’s time to help you to make sense of this crazy, contrived, and television advertisement driven “holiday.” Personally, when it comes to made up holidays, though, I’m more of a Festivus kind of guy.

What Is Pocky Day?

First of all, what is Pocky? For those of you who don’t know, Pocky is a popular snack all around the world, but it’s probably most popular in Japan (since that’s where it comes from). When it comes to Japanese treats, though, these are the ones that you’ll see all around the world. Basically, they’re breadish / cookie-ish sticks with chocolate on them. You grab them by the un-chocolatey side and then start dancing.

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There is one special day, though, where Pocky (supposedly) reigns as king of the snack world, and that day is “Pocky Day,” which lands on November 11 (11-11) because that date consists of a bunch of ones, which are, of course, shaped like Pocky. On 11-11 (Pocky Day) you are supposed to buy lots and lots of Pocky, or something, because that’s just what people do… or, that’s what the “It’s Pocky Day!” commercials suggest. Don’t even think about not assimilating with the Pocky Borg.

How “Pocky Day” Got Started

Strangely enough, Pocky Day was stolen, in a few different ways.

In Korea there is a snack called “Pepero,” which is basically just Pocky with a Korean name.

Pretty much what happened was that Lotte (who makes Pepero, first sold in 1983) pretty much ripped off Glico (who made Pocky since 1966). At least one thing came from Pepero in Korea, though, and that is “Pepero Day.” Apparently it is similar to Valentines day, and young couples exchange Pepero, candies, and “romantic gifts.”

So, I guess to try and get Pepero back, the girls and gals at Glico said “Hey, Pepero’s making a ton of money in Korea from their Pepero day, let’s teach people to do that in Japan, too!”

As for the origins of “Pepero Day,” Wikipedia says that “Pepero Day was started in 1994 by students at a girls’ middle school in Busan, where they exchanged Pepero sticks as gifts to wish one another to grow “as tall and slender as a Pepero.” If that’s not a romantic start to this holiday, I don’t know what is.

Although “Pocky Day” is a thing in Japan, from what I’ve read it’s not as popular as Pepero day. Still, Glico is spending money on Pocky Day ads in Japan, so there must be something going on.

To Celebrate…

Unfortunately, I don’t have any Pocky to give to you (go to your local grocer and buy a box!). Instead of real Pocky, here are the best Pocky commercials on YouTube for you to enjoy. Although I may not eat Pocky on Pocky Day, I will enjoy these videos of other people eating Pocky for me. Yum.

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Another YMO video… these one are a bit creepy

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Anata Mo Watashi Mo…

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Pocky makes arranged marriages fun again

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This one takes a really quick turn… for the better?

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Holy Crap! So Retro!

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Kind of reminds me of those weird Palm Pre commercials…

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Another “Crap I Can’t Belive That Happened” Commercial

  • anon..?

    In Australia it’s rememberance day :S

  • Momen Adas

    Mmmm, it seems so delicious :( I want one!

  • Suchin

    Thanks so much for this interesting post. Today I received a pocky box from my Korean friend. I love Pockey!!! :D

  • Jonadab

    Yeah, it’s already a political holiday in the US, too, called Veteran’s Day. Federal government offices are all closed. Most people don’t observe it in any significant way, though, unless they have a military vet in the family.

  • Anonymous

    I was moderately interested to eat it a the beginning of your post but after seeing all those ads I somehow got disgusted. I never want to see a pocky again.

  • Toreadorgranola

    MMMMM I LOVE POCKY!…IT’S LIKE THE BEST SNACK/CANDY EVER!…I bought like 4 boxes the other day from my local Asian food market…I know Wal-Mart, Wegmans, FYE & Suncoast all sell pocky & numerous Japanese snacks!…It is also Veterans day here in the US…So what a wonderful day to celebrate Pocky & those who served!…

  • Dan Lokhorst

    Wow, I just found a new Remembrance Day tradition. In Canada we have Remembrance Day poppies, but I think I’ll replace it with Remembrance Day Pocky.

  • me…?

    I wonder what next year will be like… it’ll be11-11-11 :O…

  • Luciano Tsiros

    Oh my God, next year it’s 11-11-11! Sounds dangerous

  • Anon Y Moss

    Really, there’s a Pocky day, who knew.

    Here in England it’s rememberance day today, which is also known as poppy day

    Poppy pocky poppy pocky. O_o

  • hungry

    Ahh looks soo goood! Ahh Hungry:/

  • Anonymous

    That is an obnoxious theme song/jingle.

  • Jimbobber

    They’re called Mikado in the UK…. Pocky sounds better :o

  • Nathan Barnes

    they’z cray-cray

  • Kim

    :O I live in Japan and no one gave me Pocky on Pocky day… :(

  • ACGalaga

    Next year will be “Supa Mega Pocky Day!!”


    after of saw ALL those comercials i began to fell really really dizzy -_-.
    and my computer become slowww ikdfjvoivk help my brain hurts!!
    aaaaaaaaaaaaaaaaaaaaaaaaaaaah im daying! xd

  • frequent_browser

    i didn’t know where to contact you, but your face is featured on J-List ( today. 「飲めへん!」

  • koichi

    oh, weird, thanks!

  • Guest

    In France too it’s Armistice Day… Too bad for Pocky Day!

  • Fruzsina Váradi

    Pocky Day… I really don’t know what to say.
    I loathed Morning Musume before but after the last video I hate them even more.

  • Hayley

    I wish someone could send me Pocky. :) I want to try it.

  • ai_jp0p25

    _hhmm,,POCKY!!,,s0 yummy <3

  • Luke Hero

    Super Pocky Day!!!!

  • Christina

    or if someone has a birthday on that day…like me :)

  • Kincaid42

    a just-a-like product has a famous commercial on youtube

    idk if u can embed youtube here or not..

  • Kincaid42

    pocky for men?

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  • Heidi Momo Merk

    :O 11/11/11 kick asssssssss!!!!! best pocky day ever!!!!

  • koichi

    hahaha – I can’t wait!

  • Qwerty

    To MOST of the world it’s Remembrance Day… This is kinda wrong.
    It’s probably because the Japanese were not of the Allied Powers. Silly Japan.

  • Mae

    I love Pocky thogh i thoght november 11th was poppy day not pocky day mabye we can mix the two!

  • ゲスト

    The Japanese were part of the Allied Powers… What war were you thinking about, exactly?

  • Anonymous

    Same in Canada.

  • Ioukta

    yep we have it too here in France under the name “Mikado” l(ike the gmae where u try to get sticks out of a pile without making hte others move). According to wiki it’s from company Gloco France, made in France by company Lu, under license Ezaki Glico. But we have very few flavors, even though it’s been here a good 20 30 years.

  • Oldyeller8

    Every day is Pocky day for me – Love ’em!

  • Inuyasha

    its on my bday

  • Solista8

    I saw the same thing in England but the box didn’t have any association with it being from Japan…

  • ANON.

    in norway, it’s a memory day, the memory of world war 1. it ende 11-11-1918

    11 o’clock :)

  • Checkersxheart

    omg since my mum’s a veteran 11/11 and my birthday is the day after i can get an early birthday present lots and lots of pocky and say happy veterans day mum and an early birthday to me win win situation :)

  • Dinos_Epic_Rawr

    Pocky is soo yummy I just got 4 different kinds of flavors yesterday…..mmmm. I’ll probably have a stomach ache later but I will regret nothing!

  • d…

    had no idea about pocky day…i was a pocky addict when i lived in japan…missed it by a day this year, but going to have to go and try to find a few packs in urban england tomorrow to make up for that!!…

  • Nay Wangtal

    I know this is an old post, but hopefully someone will one day discover my post and go do it..
    “When it comes to Japanese treats, though, these are the ones that you’ll
    see all around the world. Basically, they’re breadish / cookie-ish
    sticks with chocolate on them. You grab them by the un-chocolatey side
    and then start dancing.”

    Please go parody a Pocky (and other glico products) commercials with whatever equivalence to Gangnam Style ( Shake ( your era.

  • Emi-chan

    Here in Italy, too, they’re sold as “Mikado”. Too bad we’ve got only two flavours, “dark chocolate” and “milk chocolate”, and nobody knows today’s the “P-Day”! ^__^

  • DesertSpirit

    The Japanese were part of the Axis Powers. What war are you thinking about?

  • 古戸ヱリカ

    Well, back then I was probably thinking about World War I. You know, November 11th and all that.