In this Japanese News “daily” we take a look at Japan Tobacco’s new branding attempt: changing Mild Seven to Mevius. They’re hoping it’ll help them to expand overseas (the Japanese are smoking less and less, which means less yen in their pockets), but the reason they chose this name makes almost no sense. It’s also really hard to pronounce in Japanese. V-sound? C’mon!
Here’s a couple other Japanese company names that make the “terrible-name list:”
Panisonic Eluga Phone:
EL = Elegant Design
U = user-oriented
GA = gateway
7-Eleven → 7 and i-Holdings
(happened after merging with i-Holdings in Japan)
What other terrible Japanese in-English names have you seen? There’s a ton out there, but these are the ones that came into my mind. Also, Smonkeys??? C’monnn.