The Science Of Kawaii


Japan is famous for being basically the “Kingdom of Cute.” Of course there's cuteness all over the world, but in Japan it permeates the culture in a way you don't see anywhere else. In the US, a cute mascot for the police … [Read more...]

Maru Turns 6


There's no shortage of excellent YouTube videos coming out of Japan (even if some of them are just ripped from NicoNico) made by a lot of different people; but hands down the most famous Japanese YouTuber isn't a person, … [Read more...]

Japan, Why So Kawaii?

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Kawaii (かわいい), most commonly translated as “cute,” is practically everywhere in Japan – and I do mean everywhere. To paraphrase author Mary Roach, the Japanese save money with cute, pray with cute, and even … [Read more...]