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Japan, Why So Kawaii?

Kawaii (かわいい), most commonly translated as “cute,” is practically everywhere in Japan – and I do mean everywhere. To paraphrase author Mary Roach, the Japanese save money with cute, pray with cute, and even have sex with cute (yes, there is indeed a Hello Kitty vibrator). Image sources: 1, 2, 3 Pre-teen and teen idols [...]