Advertising

Thank you for your interest in advertising on tofugu.com. Please read the advertising “rules” found below. In order to keep this site looking nice, we will not accept any ads that do not follow our regulations. We’re also happy to help you design the advertisement for you to help match the interests of Tofugu’s readers to increase your click-through and conversion rate.

Rules and Regulations

  1. Keep it simple and keep it elegant. The advertisement needs to fit in with the website. We don’t want our advertisements to turn our own visitors away or be obtrusive. We believe that beautiful, responsible looking ads will create better customers for you, and keep our readers happy.
  2. No nudity, swear words, or devil worshiping. In all seriousness, though, keep it clean. We have a large range of visitors and we don’t want to scare them off.
  3. We have the right to deny any advertisement we choose, so just follow the rules.
  4. Prices are subject to change. Advertisers will be given a one month warning.
  5. Contracts last no longer than two months, but can be renewed. This is for price changes, and others waiting in the advertisement queue.

300x250px “Big Box” Top Right Sidebar

  1. Your advertisement should be 300 x 250 px (though we can do taller, please contact us for additional prices).
  2. Anything taller than 250px is subject to “special” pricing rules. Please contact us.
  3. Moving gifs are a no-go. Non-moving advertisements, please
  4. This box is $100 a week, or $300 for a month.
  5. We can also do a Product Review + Advertisement combination. You can have us do a product review (see below), and if you want, you can have the 300x250pixel advertisement go to our product review, which will go to your site / product. If we like what we review, that could be a very powerful advertisement for you. Just imagine an advertisement that says “Tofugu recommends ______” (though, that’s only if we actually recommend your product)
  6. If you would like your ad to appear somewhere else, please contact us.

Spot 1 (300×250): Space Currently Unavailable (reserve now!)

Bottom 300×250 Section (Right Column, bottom)

  1. Your advertisement should be 300 x 250 px.
  2. Anything bigger than that is subject to “special” pricing rules. Please contact us.
  3. Moving gifs are not acceptable. Non-moving advertisements, please
  4. This box is $50 a week, $180 for a month.
  5. We can also do a Product Review + Advertisement combination. You can have us do a product review (see below), and if you want, you can have the 300×250 pixel advertisement go to our product review, which will go to your site / product. If we like what we review, that could be a very powerful advertisement for you. Just imagine an advertisement that says “Tofugu recommends ______” (though, that’s only if we actually recommend your product)
  6. If you would like your ad to appear somewhere else, please contact us.

Spot 1 (300×250): Space Available (reserve now!)

In-Post advertising

  1. Want to appear in our next post? We will put your add at the bottom of our next post for a set fee. For $40 you will be added to our next post, where you can expect thousands of visitors to see it. Ads should be 500 x 100 px (small variations will be tolerated) and should follow the rules that are stated above.
  2. We will not put your ad in a “site news” post. Only quality posts (at least in our minds) will qualify for “in-post advertising,” so you can always be sure of quality.

(purchase now)

Sponsored Review

  1. Would you like your product / website / “something” reviewed by tofugu.com? If you have a Japan-related “something” we will review it for you. We can’t be bias in our reviews, but if you have a really good product that you’d like us to review, it can potentially mean lots of great traffic for you. If we like it, we’ll say good things, and maybe several other bloggers will blog about it as well, as a result. It’s one of the best PR choices you can make!
  2. A written Sponsored Review costs $300. A video review is $800, but also includes a written review to go along with it. Reviews must be approved beforehand to make sure things stay relevant.
  3. Products that cost more than $500 (for a written review) or $1000 (for a video review) can be an exception. Please contact us for further information on this as it depends on the product.
  4. Contact us for more information. Please tell us / show us what you’d like us to review so we can “review it” (haha!) before hand to make sure we actually think reviewing it might be interesting to our viewers.

(purchase now!)

End-Of-Video Advertisement

  1. At the end of a Tofugu video you can get a 30 second advertisement where Koichi talks about your product. This has been shown to be one of the most effective methods of advertisement, sending thousands of new visitors.
  2. End-of-video advertisements cost $250 for 30 seconds, and must be approved beforehand. Please contact us and send us more details.

(purchase now!)

Wearing Your T-Shirt In-Video

  1. If you send me a medium t-shirt branded with your company / logo, I’ll wear it during a video.
  2. This doesn’t cost anything, because I love getting new t-shirts. Please contact us for more information.

(purchase now!)

You can Expect

  1. Increased traffic. As our own traffic increases, you can expect more traffic as well. We’re growing all the time! If you have a site similar to this one (something about Japan), you can expect more click-throughs. If you’re lucky, we’ll like you too, and help you out by talking things up a little bit. If we like a site, we’ll be sure to support it!
  2. All the help you need. We are, of course, always ready and able to help with any problems you might have. Just send us an email and we’ll respond pretty darn quickly.
  3. Great placement. Don’t you love how clean the site is? Don’t you love how the ads aren’t an eyesore, like in so many other sites? Your advertisement will stand out and look beautiful, which is great for you!

You might as well try it out! All you need to do is send us an email with your advertisement (or a request for us to help you make one). For a limited time, we’ll help you make your advertisement (only if you want) for no fee. Promote your good content and advertise with us!