Dancing Mascots Take Over Japan, Break World Record

Japan loves their mascots and all of us at Tofugu love writing about how much Japan loves their mascots. It’s a love-love relationship, really. Anyway, what could be better than a Japanese mascot? How about a Japanese mascot dancing? Yeah, now that’s more like it. There couldn’t possibly be anything more disgustingly adorable than that, right? Wrong. Try 141 mascots dancing in unison on for size – now that’s kawaii, man.

Kawaii Overloooooad

[yframe url='http://www.youtube.com/watch?v=BP469wlVuZU']

Over the weekend, 141 brave souls dressed up as mascots from 25 prefectures across Japan and made history. They gathered in Sasebo, Nagasaki Prefecture, to break all the records and become the largest group of mascots to do the same dance together. Truly, so impressive a feat will not again be seen in our lifetime.

The song they’re dancing to in the video above is called “The Beard Dance”. A Japanese comedy band known as The Drifters is responsible for this monstrosity. Unfortunately for the mascots and everyone involved, the song is incredibly repetitive and annoying. Be prepared to go insane if you listen to it for the full 5 minutes.

To break the record, the mascots couldn’t just flop around as they pleased for 5 minutes. They had to be in the zone, man – in the zone! They had to like, dance in synchronized unison and stuff. If more than 5% of the mascots screwed up, they’d be denied the world record and bring endless amounts of shame upon themselves and their mascot families.

Fortunately they were allowed multiple tries because they failed twice before finally getting it right. After they nailed it on the third try, “We Are the Champions” started blaring and all the mascots went berserk. They were more excited than any mascot had ever been before. If only their faces could convey emotion.

[yframe url='http://www.youtube.com/watch?v=yk-Ey9LBDto']

And for those of you who want to view one of their mind numbingly repetitive performances in its entirety, check the video above. I dunno about you, but that one girl mascot at the end dancing all by herself with no music really creeps me out. She gives me the willies.

Also, I realize that the people are in big, cumbersome mascot suits, but I was really hoping to see a bit more action out of this synchronized “dance”. Sure, they may have cinched the record in the end, but they certainly did not do it with enough pizzazz and style to impress me! Maybe next time they can include some cartwheels and back flips.

Mascots, Mascots Everywhere

everywhereAs many of you probably know by now, it’s not surprising that there are enough mascots in Japan to put together a feat like this. Everything from recycling promotions to city governments has mascots. They’re responsible for just about everything. Promoting tourism, teaching kids to recycle, discovering cures for cancer, you name it – there’s a Japanese mascot on the case.

To learn more about these lovable mascots, or yuru kyara (gentle characters) as they’re known, you can check out Hashi’s full write up on them and a handful of the wackiest town mascots Japan has to offer in his post about them here.

mascot-invasion

And since Hashi loves Japanese mascots more than the rest of the Tofugu team combined (that’s a lot!), he also wrote a post about Kumamon, the cuddly black bear that sings him lullabies each night and makes him waffles every morning. Okay, so maybe Kumamon doesn’t actually do that. Hashi just wishes he did. One day, my friend – one day.


So tell me, what do you think about this record breaking event? Which one of the 141 mascots busting a move was your favorite? Let us know in the comments!


Sources:
RocketNews24

  • orangedude

    So cool! I think it’s an awesome idea for a town/area to have a mascot to rally around. Does anyone know if the Kyoto prefecture has a mascot? If so, would someone be kind enough to tell me what it is? I can’t seem to find any information on it online…

  • http://twitter.com/Kerensa Kerensa

    Yay! As someone who lives in Kumamoto, I’m glad to see Kumamon is doing what he does best.

  • http://zoomingjapan.com/ zoomingjapan

    There are so many mascots in Japan. Even the smallest cities have their own (often less known) mascots! ^___^

    Personally I really don’t like the Nara one, but that’s just me! ^-^;

  • DAVIDPD

    I did not see the Kewpie Mayo baby…I would have dressed up like the Kewpie Mayo baby. …I watched the entire video…

  • John

    I think it might be Mayumaro, but if someone could confirm, that’d be great, haha. He might just be the mascot for Kyoto’s National Cultural Festival.

    http://www.yurugp.jp/entry_detail.php?id=133

  • http://www.facebook.com/joel.alexander.980 Joel Alexander

    > “Truly, so impressive a feat will not again be seen in our lifetime.”

    Don’t underestimate the desire of people to win random pointless world records. =P

    Mind you I’d hesitate to call that a dance. I’m a little amused at that daikon-like thing that can barely move its arms. And those random scattered ninjas and power rangers look so very out-of-place amongst all those moeblobs…

  • Tora.Silver

    I wish that Hashi would sing me lullabies and make me waffles.
    Also, I cried when I saw Kumamon dancing. He scares me.

  • besterthenyou

    I love how at the end, the plant looking on just sat down and stayed still for the rest of the video.

  • John

    hahaha, I didn’t even notice that before.

  • 古戸ヱリカ

    When they later looked, it turned out there was never anyone inside to begin with…

  • Mordoc

    My town’s mascot was there! She’s so sweet and strawberry-y

  • Kiki

    Not just you. The Nara one is creeeeeeepy.

  • orangedude

    Very interesting! Thank you for the information John! XD

  • Anon

    Kumamon :3

  • http://mistersanity.blogspot.com Jonadab

    I have a question about all these mascots.

    Is having a mascot for your town/company/team/promotion in Japan an obligatory thing that most people don’t actually give a blind rat’s cut-off tail about but everyone has to do anyway (like having a motto for US towns or having a Vision Statement in the US corporate world), or do the Japanese people actually get into all these mascots and care about them?