It’s hard to overstate instant ramen’s importance in Japan. There are multiple instant ramen museums in the country, and at the beginning of the millenium, the Japanese voted instant ramen Japan’s most important invention of the 20th century.

Of course, no product in Japan is without goofy advertising campaigns. Some of my favorite commercials (CMs) of all time are for Nissin’s Cup Noodle. The premise: aliens walk among us, and they want to add delicious toppings to your instant ramen! I think that was the plot of Signs, right?

The CMs start out simply enough: a cheese alien (チーズ星人) shows up to put cheese into a woman’s instant ramen. How thoughtful!

But, like pretty much every Japanese CMs, over time they grow increasingly complex. Other characters, like mozerella and garlic aliens, were added on to complement the original cheese alien.

Even with all of the other characters, it’s clear that the break-out star of these commercials is the original cheese alien himself.

He started a solo career of sorts, appearing in his own CMs and even making TV appearances.

Now, all of these commercials are well and good, but I don’t know how I would react if I saw one of these aliens in real life.

They walk among us.

My best guess is I would act like the people in the commercials and just have a full-blown panic attack. That seems reasonable, right?

  • Hamyo

    japanese commercial is always crazy and so weird but that’s make japan more interesting. XD

  • 古戸ヱリカ

    I like how the cheese aliens on parade didn’t appear to be apart of any sort of larger marketing campaign, or have anyone else with them to explain what the hell they were there for. In fact, I like to think that this happened before any of the commercials aired, and this is where they got the idea from.


    Reminds me of Gohan-kun from BEELZEBUB.

  • ジョサイア
  • Joel Alexander

    But… why are the ramen-eaters all Westerners?

  • Kate

    I completely misread the title of this article. I thought it was “Chinese Aliens Texturise People in Japan”.

    We went to the Instant Ramen Museum for our honeymoon. It was the best part of the entire trip to Japan. Seriously, you should go. It’s like you get transformed into a four-year-old kid in Disneyland. Amongst other things, we got to make our own cup noodles, and decorate the cups (it was unexpectedly and insanely fun) and so on. Although we’ve eaten the noodles, the cups are preserved and venerated on our mantlepiece, next to equally important items, such as our marriage certificate and university degrees.

  • Dharma Mauricio

    I could not help but imagine a group from GANTZ appearing in the parade and shooting all those Cheese-Seijins to death ;(

  • CelestialSushi

    Haha, good one XD That cat is amusing.

  • ジョサイア

    LOL ikr xD

  • Kevin Goody

    the cheese alien looks like he would fell right at home in an episode of ultraman or kamen rider