What is Okonomiyaki and Why is it So Awesome?

While visiting Japan, and especially after returning from my visit to Japan, I’ve been asked countless times, “What’s your favorite Japanese food?” Before my visit to Japan, I’d always respond with something like, “I dunno, sushi… chicken teriyaki maybe.” Not so anymore. While I was in Japan I got to dine on a food unlike any I had ever experienced before. This food was the peerless okonomiyaki. And it’s delicious.

What is an Okonomiyaki, Anyway?

Okonomiyaki can best be described as a kind of savory pancake. Often translated as an “as you like it pancake,” okonomiyaki can contain a wide variety of ingredients. Okonomiyaki is mainly associated with Hiroshima and the Kansai region of Japan, and there’s often much debate between okonomiyaki aficionados as to which style is superior (it’s Kansai style, in case you were wondering).

Toppings and batters tend to vary according to region but most commonly include any combination of cabbage, meat, seafood, corn, bean sprouts, okonomiyaki sauce (which is kind of similar to steak sauce), mayonnaise, dried bonito flakes, green onion, pickled red ginger, dried seaweed powder, and tempura crumbs. It’s awesome.

Basically, you take some batter with cabbage tossed in, add some savory items from above, cook on a hot surface/pan/whatever, then top with fixings and sauces. There’s a lot of customization here, but they’re all super tasty.

Unfortunately, there’s not really a definitive history on the dish since it’s not really specific as to what makes one up, but it’s speculated that these types of savory pancake thingies have been around in Japan since the 16th century or so. I couldn’t believe that I hadn’t even tried one until after I visited Japan. I’d been missing out on so much!

The turn to okonomiyaki as we know it today seems to have started in the early 1900s. In Japan, Western food was considered anything made from wheat flour, and street vendors wanted to capitalize on this fad of Western food in Japan. Therefore, they would whip up a simple batter and make thin pancakes on an open air griddle and fill it with savory ingredients, kind of like a burrito.

Competition was fierce though and vendors were always trying to outdo each other. Developed first in Tokyo, it soon evolved to include Worcestershire sauce (another import from the West) and cabbage among other things to give it more body. Its popularity quickly spread and eventually morphed into what we know as okonomiyaki today.

Kansai Style vs Hiroshima Style

The Kansai style is easily the most predominant (and best) variant of the dish and is found most widely throughout Japan. All the ingredients are mixed together as above, and it’s cooked much like you would prepare a normal pancake.

In Hiroshima, however, they do things totally wacky. First of all, the ingredients are layered rather than mixed which is ludicrous. The layers are usually batter, cabbage, pork, and optional items such as squid, octopus, and cheese. Noodles are also used as a base and/or topping with fried egg and a generous amount of okonomiyaki sauce. I’d be okay if it was just the egg or the excessive sauce, but noodles is taking it too far, Hiroshima – too far!

The amount of cabbage used is also about three to four times the amount used in Kansai style. Obviously, this is three to four times too much as the Kansai style’s amount of cabbage is perfect. The cabbage found in the inferior Hiroshima version is piled very high atop the okonomiyaki and then squashed down with a spatula. A heathen’s pancake, to be sure.

The Preparation

[yframe url='http://www.youtube.com/watch?v=Bn_vvp4Uj0Q&feature=g-upl']

Some restaurants will prepare the okonomiyaki for you, while others will leave you in charge of its preparation – they just supply the materials and the means. The latter is definitely more fun, especially if you know what you’re doing. If you don’t, well then you’re in trouble (see video above*). Better to let someone else take care of it for you.

These type of “do it yourself” restaurants aren’t all that uncommon in Japan (some even have you catching your own fish!), and while it may seem like a lazy way to get the patrons to do most of the work themselves, it is nice to have your meal cooked and prepared exactly to your own specifications. Again, assuming you know what you’re doing.

Okonomiyaki in America

Quite sadly, okonomiyaki does not seem to be very popular in America at all. I can’t comment on other countries outside of Japan, but in America at least, I don’t think I’ve ever seen it on the menu in Japanese restaurants (at least not in Ohio, anyway). If it were, I’d be eating it all the time.

Do not despair though! It is still possible to make your own okonomiyaki (if you’re brave). It’s not something I’ve yet attempted myself, but since writing this post and reinvigorating my love for the almighty okonomiyaki, I think I’ll have to give it a go sometime soon. For those brave souls interested, you can attempt to craft your own okonomiyaki by following a recipe online, such as this one from Okonomiyaki World.

If you can find a place that serves these in America, or if you are in Japan, please do yourself a favor and try some okonomiyaki. You won’t regret it.


So tell me, have you ever had okonomiyaki before? Do you love it? What’s your favorite style? Ever tried to make it yourself? Let us know in the comments!


*The drama from the video in this post is Kekkon Dekinai Otoko, one of my all-time favorite J-dramas. Check it out!

  • http://twitter.com/JACKTHEDANIELS ジャック (Jack)

    For some random reason, near where I live in London there is an okonomiyaki restuarant. I really wanna go there now…

  • Saikou

    WHERE!?!?!?!? I must go!

  • Tiffany

    Tried okonomiyaki at Japan Fest last year & was not a huge fan but I’d like to try it again in the future.

  • http://twitter.com/JACKTHEDANIELS ジャック (Jack)

    There are two places : 47 Museum Street WC1A 1LY & 17-18 Great Newport Street WC2H 7JE http://www.abeno.co.uk/ It’s kind of expensive as well…

  • Mescale

    That video was the best thing ever.

  • DAVIDPD

    I love, love, love okonomiyaki I make it at least twice a week at home. It takes awhile to get the flip down, but it’s worth the practice. If you would permit me, I made a video of me making a modified version here: https://vimeo.com/46515572

  • http://twitter.com/hphilipl3 hphilipl3
  • http://www.facebook.com/ltsiros Luciano Tsiros

    It’s available in several Japanese restaurants here in NYC (most prominently Kenka and Village Yokocho in the East Village)

  • http://twitter.com/toits nicole kline

    I had the same experience! This was my favorite food in Japan and I’ve been in search for a good place in Philadelphia. Great article!

  • http://www.tadaimatte.com/ Ashley Haley

    Love making okonomiyaki, and we’re lucky enough to have a restaurant here in Toronto!

  • http://twitter.com/Meroigo JOHANNES ☆ ヨハネス

    When I lived at Kujo in Osaka I used to buy and take home take-away okonomiyaki often like it was some kind of McDonald’s. But way better… :D Now I live near Nihonbashi but I haven’t had much time to explore for some cheap okonomiyaki take-away stands yet… Miss it. Thanks for the reminder, I will explore more! :)

  • http://www.vietamins.com Viet

    Okonomiyaki is good, but its all about the takoyaki.

  • http://www.facebook.com/profile.php?id=1064553036 Layla Nascimento

    I know one “izakaya” in São Paulo (Liberdade) and their Okonomiyaki’s very good!!! :D

  • Chris

    I love Okonomiyaki!!! However Hiroshima style is far better, sorry!

  • Havoczephyr

    Does anyone know if it’s available in the Mitsuwa Marketplace in Edgewater NJ? I usually love scanning through the cafe for new things to try out :3

  • http://easteban.tumblr.com/ Esteban

    Would you sir, care to share some insight in regards of this mysterious Takoyaki~delicious dish? (In the form of an article, if you don’t mind, and just to make sure I’ll look up the whole Tofugu site for any previous claim, just to compare views). Best of luck today, sir.

  • Laura whisman

    Hook me up with okonomiyaki and some takoyaki and I’m in heaven

  • MangaTherapy

    We have izakayas in NY that serve it. Also, there’s a food truck that serves okonomiyaki as well as other Osaka goodies.

    http://www.japanculture-nyc.com/2012/08/25/okadaman-adds-osaka-flavor-to-nycs-food-truck-armada/

  • Rox

    My favorite youtube cooking show “Cooking with Dog” will teach you how to master Okonomiyaki! http://www.youtube.com/watch?v=NjmqBvRQ8tI

  • http://easteban.tumblr.com/ Esteban

    waaa I love it! D: I can’t have enough! I know a small stand run by another fellow mexi-guy here in Mexico City that sells delicious Okonomiyaki. He says proudly (or so does the stand ads read) that this is the same food prepared by Ukyo Kuonji in Ranma 1/2 . . I really don’t care much for that but DA fooood! D:

  • DAVIDPD

    Takoyaki is a shallow fried, savory doughnut. They are traditionally cooked in a lightly oiled half-sphere pan. A light batter is added, cooked briefly, and a small amount of cooked octopus is added, additionally, pickled ginger, benishoga, fried batter bits, agedama, and/or Japanese scallion, konegi, are sprinkled generously along with the octopus, the sphere is rotated in quarter turns until the entire thing is round crispy, and delicious. It is traditionally finished with a sweet sauce, not unlike what is added to okonomiyaki and plenty of Japanese mayonnaise called “Kewpie Mayo,” also furikake, toasted, shredded nori and sesame seeds mixture, is added along with katsuobushi, bonito-fish flakes. Its a gut bomb, but in the best possible way.

  • http://www.facebook.com/profile.php?id=1550596562 Alexa VanDemark

    A little piece of heaven right there… Better than sushi any day.
    I visited Kobe with some fellow Americans and we ate at an okonomiyaki restaurant, and we were amused by the Japanese people who were amused at we foreigners trying to flip the okonomiyaki without destroying it.

  • http://www.facebook.com/people/Cody-Dalton/27704471 Cody Dalton

    Hiroshima-fu>Osaka-fu. Gotta be said.

    And takoyaki are molten devil-balls. >.>

  • http://www.vietamins.com Viet

    What happened to DavidPD’s reply? :(

  • HatsuHazama

    Damn, why is there no Japanese resteraunt near me. The nearest thing is a Yo! Sushi bar, and those places…. well, they’re expensive and not suited to my taste. Plus, too much sushi (even though I guess it is called Yo! Sushi).

    Now, on the topic of food, where is Koichi and his personal obsession…

  • http://thepretentiousgamer.blogspot.com Rachel

    I make okonomiyaki at home too! I love how it doesn’t take long to make. Making sure it’s cooked all the way through is a bit tricky though. How do you spice yours?

  • http://easteban.tumblr.com/ Esteban

    Drooooling *_* I appreciate this a lot. ^_^ Thanks good DavidPD!

  • Jon

    It really sucks being a picky eater. Almost all foreign foods look like they taste bad to me (unless it’s something like a plain taco where it’s only meat and cheese). I wonder how well I’d fare in a foreign country (not that I’ve ever been outside of the US) if there were no McDonald’s (assuming they still carry normal cheeseburgers) around?

  • DAVIDPD

    The elapsed cook time on the one I made in the video was about 8 minutes. My best advice is using a cast iron pan on low-medium heat. That way you can leave it on the without worrying about it burning. I stick with the traditional ingredients but sometimes I add sichimi to it. As for spices, the toppings are where it’s at, I like Kewpie Mayo, Okonomiyaki sauce, katsuobushi, and furikake, sometimes scallion and more benishoga.

  • http://www.tofugu.com/ Hashi

    I shouldn’t have watched that — now I’m hungry :(

  • blueshoe

    Sorry to be a downer, but not a huge fan of okonomiyaki myself. Batter and cabbage…mmm?

  • http://www.tofugu.com/ Hashi

    Well, you’d definitely get out of your comfort zone, that’s for sure.

  • Tora.Silver

    Koichi is obsessed with obsessions. It’s rare to find a post with praises this high NOT by Koichi. :P

  • tanko

    What a timely article. I had okonomiyaki AND takoyaki at the Akimatsuri in Dallas yesterday.

  • John

    Blasphemy!

  • John

    Have you ever had takoyaki with hot dogs in the middle instead of octopus? It’s tasty!

  • John

    I am very sorry to hear it :(

  • Tuna

    I hope I can try it some day. It look so good, and now I’m really hungry.

  • Pepper_the_Sgt

    Okonomiyaki is so, so good. I had it twice when I visited Japan a couple of summers ago. Once was in a restaurant underneath the Kyoto station. If I remember right, it was in layers and had noodles in it. Fantastic. The other was Gifu. I was visiting a friend there and she showed me a place where you could make your own. I’m pretty culinary-ly ignorant in general, let alone foreign foods, so I just watched and drooled as it was made. That one was more Kansai style, I guess. Also fantastic, and the atmosphere was nice.

  • http://twitter.com/JapanCultureNYC JapanCulture•NYC

    Sorry, John, but I disagree with you. Hiroshima-style okonomiyaki is fantastic! The layering and the yakisoba are what make it soooo good. As other people have mentioned, come to NYC for your okonomiyaki fix!

  • http://twitter.com/JapanCultureNYC JapanCulture•NYC

    I don’t think the restaurants at Mitsuwa serve okonomiyaki. Now I need to go there to find out!

  • John in Texas

    Okonomiyaki has been one of my all time favorite foods ever since my first taste of it in Nagoya in 1991. But I’m sad to tell you, you did make one newbie error, John. Hiroshima style is best. Hands down. :-P

  • Mandarina

    As soon as i read “okonomiyaki” in the title I remembered about that drama… It made me sooo hungry just watching Abe Hiroshi preparing it XD Actually, I was always hungry while watching that drama… Anyway, thanks for the post =) I’d really like to try okonomiyaki, even if I usually don’t like when so many ingredients are mixed together.

  • orangedude

    It looks so good! That guy in the video was such a jerk though! So full of himself…

  • John

    Aww, lucky!

  • John

    Boooo~

  • John

    I’ve never been to NYC :( I must go!

  • Koichinist

    Not everybody can be as cool as Koichi, you know.

  • http://twitter.com/brightest ◕ ◡ ◕ thea

    I have tried both styles of okonomiyaki and I love them both! Hiroshima is just more filling though since it comes with noodles. Here in the Philippines, it’s not common to see it served here too (I only know of 2 existing restaurants) as compared to bastardized versions of takoyaki, sushi, and ramen.

  • http://www.facebook.com/joshua.hurd Joshua Hurd

    We made this at a year end party for Japanese language courses at the local Japanese Cultural Centre one time. It was pretty good. I think I might have also seen it on a few menus where I live…