How A Street Fighter Became A Bestseller

It’s pretty safe to say that Japan has the greatest arcade culture in the world. While most other countries have abandoned video arcades in favor of home consoles or PCs, Japan’s arcade scene is still vibrant, with tons of arcades, games, and players.

Japan’s video arcades are so popular that there’s even an indie documentary in the works all about them, 100 Yen: The Japanese Arcade Experience.

What’s really incredible is the diversity of games within Japanese arcades. There are racing games, shoot-’em-ups, rhythm games, and, perhaps most importantly of all, fighting games.

Japan has always reigned supreme when it comes to fighting games – it’s birthed pretty much every single notable fighting game over the last thirty years from Street Fighter to Guilty Gear.

Within the world of fighting games, there’s a group of people treat a game of Marvel vs. Capcom less like entertainment and more like a fierce competition. These people compete for prizes and prestige in tournaments both small and large, in and out of Japan.

EVO 2011

America’s EVO Championship, one of the biggest fighting game tournaments in the world

The competitive fighting game scene has players from all around the world, but Japan is in a class of its own. Japan’s domestic tournament scene puts other countries to shame, and many of the top competitors in the world are Japanese.

Some of these top competitors have risen to celebrity status. Meet Daigo “The Beast” Umehara.

“The Beast”

There’s maybe no bigger superstar in the fighting game world than Daigo Umehara (梅原大吾). Called “the god of 2D fighters” (2D格闘ゲームの神) in Japan, Daigo’s career has spanned dozens of different games and nearly 20 years.

During those two decades, Daigo has been one of the winningest players in the game. Winning his first tournament at the age of 16, Daigo continued to dominate the scene, winning over major tournaments worldwide and even earning the Guinness World Record for “most consecutive tournament wins” in 2010.

His games have become the stuff of legend. Daigo’s dramatic comeback win against rival Justin Wong in front of hundreds of screaming fans has spread far beyond the fighting game community, garnering millions of views on YouTube and elsewhere.

And he’s not only a fighting game champ, but a published author as well. He published his first book, VERSUS in 2001, following it up this year with a new book that’s been billed as a kind of “life strategy guide.” Prima, eat your heart out.

From Fighter To Author

Daigo’s new book, Willpower To Keep Winning (勝ち続ける意志力), came out in Japan earlier this week and, by some reports, has been selling like hot cakes. Amazon sold out on the first day, and many brick and mortar retailers are also having trouble keeping it on the shelves.

The book retails for ¥777 (or about US $10), but people are already trying to resell their copies for nearly ¥2,000 (US $25).

Willpower To Keep Winning is currently only available in Japan, and it’s hard to imagine an official English translation and international release. But, knowing Daigo’s following, there will no doubt be a fan translation for his rabid, worldwide fanbase.

Even if Daigo’s book never makes it across the ocean, it’s inspiring that after all these years, he’s able to pursue what he loves and do it so well.

  • Mescale

    They don’t call me low kick Mescale at all, but they would if they ever played me in Soul Calibur, its the name of my ultimate strategy.

  • http://www.facebook.com/profile.php?id=100002013092260 Tamaira Walls

    ha thats my game!!

  • http://www.tofugu.com/ Hashi

    SWEEP THE LEG

  • ZXNova

    You spelled Capcom, Campcom.

  • http://www.tofugu.com/ Hashi

    Good catch, fixed.

  • Joseph Goforth

     it’s ok, campcom is a subsidiary that makes camping based video games where you have to fish for dinner and then listen to your gf complain about how the icky bugs are biting her for 8hrs.  optional drinking minigame involved to make it better of a night, followed by quick time events the next day to battle hangover as you make long drive home.

  • http://www.tofugu.com/ Hashi

    Optional?

  • Reptic

    While I agree that the domestic tournament scene in Japan is awesome, I think it should be mentioned somewhere near that EVO caption that EVO, which I’m pretty sure is in the fact the largest annual fighting game tournament in the world, is held in Las Vegas, and not Japan.

    Right now if I didn’t already know about EVO I would assume it is a Japanese tournament just based on the context of how it’s presented in this article.

  • Miłosz Meller

    I checked it out on Amazon and I found a book with a simmilar title (勝ち続ける力), written by Yoshiharu Habu (shogi player). I wonder if they have something in common…

  • http://www.tofugu.com/ Hashi

    Good point, I hadn’t thought of that. I edited the post so it’s hopefully more clear.

  • http://www.tofugu.com/ Hashi

    Shogi and Street Fighter are basically the same thing, right?

  • ZXNova

    When I think campcom, I think of a Call of Duty Convention.

  • ZXNova

     Shogi is Japanese Chess… so you’re strategically trying to get to their king. But SF is simply one person trying to strategically take away their hit points. You gotta know wavedash, frame advantage, input frames, all the jazz. I guess they may be similar.

  • Mousefire

    There’s also the footsies. It’s a fairly popular term in the fighting game community, and I dunno about you guys but my shogi games have a ton of footsies. 

    Also, I don’t think SF has ever had wavedashing. MvC3 has it, though. 

  • Kiriain

     Unless you’re John Kreese.

  • Kiriain

    Okay, so I’ve hardly ever played Street Fighter (maybe once in my life?) but I watched the video. And I saw what Justin was doing with Chun Li and did a special attack. But what Daigo do? Did he just block it?

  • http://www.tofugu.com/ Hashi

    Daigo parried Chun Li’s special move, which is a lot more intensive than blocking and means that, unlike blocking an attack, the parrying player takes no damage.

  • ZXNova

     Basically if you block, you still take little bits of damage. I think this is AKA Chip Damage. The parring stops all damage. If Daigo didn’t parry, he would have been KOed from chip damage.

  • Kozure Ookami

    This book wasn’t geared to just fighting game gamers, but to anyone with an obstacle that they
    need to succeed over, so it has that “philosophy” approach to it. Sort of that “tao of Daigo Umehara” methods to use in everyday life.