Tomorrow marks the one year anniversary of the Tohoku disaster so I thought it appropriate to waste your Saturday with some “Drive for Tohoku” CMs from Toyota. Toyota has played a large role in funding Japan’s recovery project and these new CMs have Kitano “Beat” Takeshi and Kimura Takuya driving around Fukushima for the sake of their country. They even pick up Matsuko Deluxe to tag along for a bit in the middle.
The enjoyability of the following CMs may vary depending on your level of Japanese, but basically it depicts the two actors as the reincarnations of Oda Nobunaga and Toyotomi Hideyoshi. At the end of their journey they arrive in Tohoku and meet the one-eyed dragon and ancient warlord of Tohoku, Date Masamune.
Kimura Takuya keeps referring to Beat Takeshi as Saru (meaning monkey) because as legend has it, Oda Nobunaga gave that nickname to Toyotomi Hideyoshi because of his facial resemblance to a monkey. This recognition directly contributes to the popular image of him being monkey-like, both in appearance and behavior.
Could you follow along okay? If you have any questions about what’s going on feel free to inquire in the comments below. Toyota hopes these commercials will help promote the recovery of the region as well as promote their vehicles which in turn helps Japan as a whole.
For those interested, you can read more about Toyota’s endeavors in Tohoku here.
And Now A Message From Arashi
Even though this video is from last year, I still find it appropriate for today’s post. And for those of you unfamiliar with Arashi, they are a very popular music group in Japan and the members frequently appear on variety shows and TV dramas.
And from all of us at Tofugu, thank you so much for keeping Japan in your hearts this past year and helping them to rebuild for a better tomorrow.
Saturday Timewaster is a weekly post that features Japanese videos, music, images, or games that will certainly waste your time (some weeks more than others). We hope you enjoy!